The Retail Email Index: The average weekly promotional email volume sent by top online retailers to each of their subscribers fell 3% to 2.5 emails during the week ending Oct. 30, 2009. It’s up 4% from where it was four weeks ago and it’s up 11% year-over-year (moving 4-week average versus comparable 4-week moving average last year).
The Retail Email Participation Rate: Tuesday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: With Halloween out of the way, Christmas messaging should just about double next week. Coming into this weekend, a number of retailers used Daylight Savings as the hook for their emails. We also had our first reference to Veterans Day this week.
Selling Seasons on the Horizon:
Thanksgiving (11/26): Thanksgiving 2008 Season Finale
Cyber Monday (11/30): Cyber Monday Sees Record Retail Email Volume
Christmas (12/25): Retail Email Guide to the Holiday Season, Christmas 2008 Season Finale
New Year’s (1/1): New Year’s 2009 Season Finale
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