Alert: Three-fourths of major retailers have started their holiday campaigns

If you haven’t started your holiday email campaign and aren’t planning on doing so very soon, feel free to panic, because you’re way behind the curve already. As of yesterday, 76% of major online retailers had already mentioned the holidays or Christmas in at least one email. And the majority of retailers had begun their holiday campaigns before the calendar had even flipped to November.

The pace of holiday campaign starts is a little slower than last year. In 2008, three-quarters of retailers had already started their holiday campaigns by Nov. 6 and half of retailers had started their by Oct. 24. This may be a sign that retailers are a little less worried about holiday sales this year, or that they feel that didn’t get enough traction with their early holiday email messaging last year.

I still hear some marketers cite Black Friday as the start of the holiday season and it just makes me cringe. In the world of email marketing that’s just not the case—not even close. In fact, the majority of retail emails yesterday referenced the holidays, so we're already into the core of the holiday email season.
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