AM Inbox: Black Friday messaging double 2008 level
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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Newegg, 11/24 — BLACK FRIDAY DEAL LEAK - Only 1 DAY until our biggest sale of the year begins!
So far this year, Black Friday messaging is at more than twice the 2008 level. The rise is probably due to an increase in management awareness of email, the pressure to have a decent holiday season, and increasing awareness that email can drive significant store traffic. There have been lots of Black Friday previews, like this one from Newegg. This email builds further anticipation by telling subscribers to expect a “special announcement” in their next email.
And here’s the main piece of animation in this email (the “Black Friday Starts Early This Year!” also strobes a little):
Walgreens, 11/24 — Our Stores Are Open Thanksgiving Day + 50% Off Toys
While most retailers’ stores are closed, Walgreens is open on Thanksgiving. They wisely use email to raise awareness of this. Plus, they’re offering steep discounts on toys to make their stores even more attractive.
Neiman Marcus, 11/24 — Break away in Oscar de la Renta Blouses + Free online shipping at ANY PRICE
Smart use of animation can definitely help break through the clutter of holiday inboxes. This Neiman Marcus email does this effectively with its huge 3-frame animation. The messaging stays the same across every frame, which protects the message in case images are blocked by Outlook 2007. Having a detail shot as the background for the model shot is very nice.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
NFLshop, 11/24 — Help U.S. soldiers overseas and save at NFLShop.com
Apple, 11/24 — This Friday: Our biggest shopping event of the year.
Sony, 11/24 — Pre-Black Friday Deals SAVE $1,450
TigerDirect, 11/24 — Black Friday Pre-Release: 26" HDTV $199...HP Mini Netbook $219...Samsung 40" $597...2TB HD $149...$29 Digital Frame
Lane Bryant, 11/24 — 40% Off Thanksgiving Sale Starts Today
Victoria’s Secret, 11/24 — WHAT'S SEXY NOW: Naughty & Nice
J. Crew, 11/24 — Our giftable, collectible art tees...plus FREE SHIPPING
Cooking.com, 11/24 — Must-Have Holiday Baking Tools + Favorite Holiday Recipes
Costco, 11/24 — Hot holiday offers at your local Costco wireless kiosk.
Avon, 11/24 — Holiday Luxuries for Less -Avon's Ultimate Gift Set + FREE Shipping
Diamond.com, 11/24 — Save 25% on Hottest Holiday Gems Plus Free Shipping
Montgomery Ward, 11/24 — Holiday Shopping’s a Breeze with Wards Credit
J&R, 11/24 — Gear Up For the Holidays: Musical Instruments Savings!
Urban Outfitters, 11/24 — Beat the Rush!
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Newegg, 11/24 — BLACK FRIDAY DEAL LEAK - Only 1 DAY until our biggest sale of the year begins!
So far this year, Black Friday messaging is at more than twice the 2008 level. The rise is probably due to an increase in management awareness of email, the pressure to have a decent holiday season, and increasing awareness that email can drive significant store traffic. There have been lots of Black Friday previews, like this one from Newegg. This email builds further anticipation by telling subscribers to expect a “special announcement” in their next email.
And here’s the main piece of animation in this email (the “Black Friday Starts Early This Year!” also strobes a little):
Walgreens, 11/24 — Our Stores Are Open Thanksgiving Day + 50% Off Toys
While most retailers’ stores are closed, Walgreens is open on Thanksgiving. They wisely use email to raise awareness of this. Plus, they’re offering steep discounts on toys to make their stores even more attractive.
Neiman Marcus, 11/24 — Break away in Oscar de la Renta Blouses + Free online shipping at ANY PRICE
Smart use of animation can definitely help break through the clutter of holiday inboxes. This Neiman Marcus email does this effectively with its huge 3-frame animation. The messaging stays the same across every frame, which protects the message in case images are blocked by Outlook 2007. Having a detail shot as the background for the model shot is very nice.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
NFLshop, 11/24 — Help U.S. soldiers overseas and save at NFLShop.com
Apple, 11/24 — This Friday: Our biggest shopping event of the year.
Sony, 11/24 — Pre-Black Friday Deals SAVE $1,450
TigerDirect, 11/24 — Black Friday Pre-Release: 26" HDTV $199...HP Mini Netbook $219...Samsung 40" $597...2TB HD $149...$29 Digital Frame
Lane Bryant, 11/24 — 40% Off Thanksgiving Sale Starts Today
Victoria’s Secret, 11/24 — WHAT'S SEXY NOW: Naughty & Nice
J. Crew, 11/24 — Our giftable, collectible art tees...plus FREE SHIPPING
Cooking.com, 11/24 — Must-Have Holiday Baking Tools + Favorite Holiday Recipes
Costco, 11/24 — Hot holiday offers at your local Costco wireless kiosk.
Avon, 11/24 — Holiday Luxuries for Less -Avon's Ultimate Gift Set + FREE Shipping
Diamond.com, 11/24 — Save 25% on Hottest Holiday Gems Plus Free Shipping
Montgomery Ward, 11/24 — Holiday Shopping’s a Breeze with Wards Credit
J&R, 11/24 — Gear Up For the Holidays: Musical Instruments Savings!
Urban Outfitters, 11/24 — Beat the Rush!
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
Labels: AM Inbox, Animation, Black Friday, Neiman Marcus, Newegg.com, Store Events, Thanksgiving, Walgreens
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posted at 1:10 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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