AM Inbox: Christmas countdowns
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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
TigerDirect, 11/2 — Hurry: $429 HDMI 4gb Laptop...32" HDTV $329...$99 Garmin GPS...$179 PC...HP Touchsmart $769...20" LCD $99
TigerDirect has started counting down the weeks until Christmas, joining ShopNBC, which has been counting down from 100 days out (see Oct. 16 AM Inbox). I expect to see many more Christmas countdowns in the weeks ahead, although I think that countdowns until the end of guaranteed Christmas delivery with standard shipping are more effective in most cases. Countdowns are great because they add urgency to your message. Given the still-tough economic times, I also expect to see more recessionary messaging tactics used, such as promoting refurbished products, layaway, payment plans, etc.
(As an aside, what’s up with the three-antlered Rudolph in this creative?)
Kmart, 11/2 — Sweaters From $14. Pay The Easy Way - Kmart Layaway
In addition to layaway, Kmart is going after cash-strapped customers with an Smart Assist Savings Program that gives unemployed shoppers an extra 20% Kmart’s private label products.
Fingerhut, 11/2 — Fingerhut: Introducing Video + NEW Expert Channel
Fingerhut announces the launch of Expert Channel, which is a collection of videos. In the creative, they use an animated gif to help promote the video content. This launch follows the introduction of their new Ask & Answer feature (see Oct. 30 AM Inbox). It’s definitely a good idea to get new features like these launched well ahead of the holidays.
Here’s the animated portion of this email:
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Sam’s Club, 11/2 — Make Thanksgiving easy. Cookware, recipes, tips and more.
Ralph Lauren, 11/2 — First Look At Holiday Gifts
Nordstrom, 11/2 — Holiday Free Shipping (Details Inside)
Coldwater Creek, 11/2 — Here comes SAVINGS! $30 OFF + New Holiday Arrivals
Frederick’s of Hollywood, 11/2 — Gifts for jingle belles and bombshells + $15 off your order.
Blue Nile, 11/2 — Shop Early and Save 10% on Holiday Gifts + Free FedEx Shipping
Fingerhut, 11/2 — It's Gift Giving Time! Buy Now And Save Up To $20!
Lane Bryant, 11/2 — Visit Our Gift Guide + Save On Shipping
Hanna Andersson, 11/2 — Save 20% On ALL Hannas, Including Holiday Long Johns For Families!
Eddie Bauer, 11/2 — Free Shipping, No Minimum 3 Days Only + 100s of Gifts Online
Ann Taylor, 11/2 — Wrap Up In Our Sumptuous Sweaters + Last Days: $39.50 Perfect Pieces
JC Whitney, 11/2 — Prepare For Snow And Ice Plus $40 Off Your Order!
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
TigerDirect, 11/2 — Hurry: $429 HDMI 4gb Laptop...32" HDTV $329...$99 Garmin GPS...$179 PC...HP Touchsmart $769...20" LCD $99
TigerDirect has started counting down the weeks until Christmas, joining ShopNBC, which has been counting down from 100 days out (see Oct. 16 AM Inbox). I expect to see many more Christmas countdowns in the weeks ahead, although I think that countdowns until the end of guaranteed Christmas delivery with standard shipping are more effective in most cases. Countdowns are great because they add urgency to your message. Given the still-tough economic times, I also expect to see more recessionary messaging tactics used, such as promoting refurbished products, layaway, payment plans, etc.
(As an aside, what’s up with the three-antlered Rudolph in this creative?)
Kmart, 11/2 — Sweaters From $14. Pay The Easy Way - Kmart Layaway
In addition to layaway, Kmart is going after cash-strapped customers with an Smart Assist Savings Program that gives unemployed shoppers an extra 20% Kmart’s private label products.
Fingerhut, 11/2 — Fingerhut: Introducing Video + NEW Expert Channel
Fingerhut announces the launch of Expert Channel, which is a collection of videos. In the creative, they use an animated gif to help promote the video content. This launch follows the introduction of their new Ask & Answer feature (see Oct. 30 AM Inbox). It’s definitely a good idea to get new features like these launched well ahead of the holidays.
Here’s the animated portion of this email:
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Sam’s Club, 11/2 — Make Thanksgiving easy. Cookware, recipes, tips and more.
Ralph Lauren, 11/2 — First Look At Holiday Gifts
Nordstrom, 11/2 — Holiday Free Shipping (Details Inside)
Coldwater Creek, 11/2 — Here comes SAVINGS! $30 OFF + New Holiday Arrivals
Frederick’s of Hollywood, 11/2 — Gifts for jingle belles and bombshells + $15 off your order.
Blue Nile, 11/2 — Shop Early and Save 10% on Holiday Gifts + Free FedEx Shipping
Fingerhut, 11/2 — It's Gift Giving Time! Buy Now And Save Up To $20!
Lane Bryant, 11/2 — Visit Our Gift Guide + Save On Shipping
Hanna Andersson, 11/2 — Save 20% On ALL Hannas, Including Holiday Long Johns For Families!
Eddie Bauer, 11/2 — Free Shipping, No Minimum 3 Days Only + 100s of Gifts Online
Ann Taylor, 11/2 — Wrap Up In Our Sumptuous Sweaters + Last Days: $39.50 Perfect Pieces
JC Whitney, 11/2 — Prepare For Snow And Ice Plus $40 Off Your Order!
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
Labels: AM Inbox, Animation, Countdowns, Fingerhut, Kmart, TigerDirect, Video
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posted at 12:41 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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