AM Inbox: Dell redesigns email template, adding nav bar
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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Dell, 11/3 — Check out the New Inspiron Mini Designs!
Dell has redesigned their email template, making a number of big changes. First, Dell adds a navigation bar with six links, which is about what we recommend (see Email Navigation Differs Radically from Website Navigation). Second, they’ve added more to their preheader—to the point that’s pretty cluttered. Third, just like Nike did in their new design (see Nov. 2 AM Inbox), Dell uses gradations of grey to better delineate and separate their secondary messages so they don’t all blur together. And fourth, it looks like Dell is finally dropping their “Hey, Get It Here” call-to-action, which they starting using way back in June of 2007. Definitely time to move on. One thing Dell didn’t change was the width of their emails, which they held at 700 pixels, which is 50 pixels wider than what we recommend to our clients (see Soon Even More Emails Won’t Be Optimized for Width). Here’s the new design (left) and the old design from an Oct. 26 email:
Office Depot, 11/3 — Give your business an edge
Just like last year, it looks like retailers will be applying the “Black Friday” and “Cyber Monday” label to every Friday and Monday in November and December.
Victoria’s Secret, 11/3 — New! Miraculous Push-Up adds 2 cup sizes...hello, bombshell!
With the Email Insider column of fellow Smith-Harmonite Darrah MacLean fresh in my mind, the subject line-preheader message combo caught my eye. The preheader message said, “There's never been a boost to your cleavage (and ego) like this.” It’s a great compliment to and continuation of the functional-emotional appeal made by the subject line.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Abercrombie & Fitch, 11/3 — Have an A&F Christmas
MLB, 11/3 — Get started early! Shop our Gift Finder.
Saks Fifth Avenue, 11/3 — Holiday Gifts for Everyone
Oriental Trading, 11/3 — Save on simple holiday crafts + get free shipping
Ross-Simons, 11/3 — Enter Now! Ross-Simons 12 Days of Wonderful Sweepstakes
Costco, 11/3 — The Holidays Are Coming. Don't Miss a Single Picture-Perfect Moment!
Musician’s Friend, 11/3 — Musician's Friend: Holiday Savings Start Now With Our Pre-Holiday Warehouse Sale
Montgomery Ward, 11/3 — Get New Outdoor Holiday Décor with Wards Credit
Hallmark, 11/3 — Save $10 on the holiday gift everyone's talking about
Kohl’s, 11/3 — 50% Off SALE + Extra 15% Off Holiday Decor
Lillian Vernon, 11/3 — 10% Off Holiday Decor That'll Make Your Spirits Soar
TigerDirect, 11/3 — Top 25 Gifts Under $100, $75, $50, & $25: Blu-ray Player, Cell Phones, Digital Cameras, GPS, PC Parts & More
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Dell, 11/3 — Check out the New Inspiron Mini Designs!
Dell has redesigned their email template, making a number of big changes. First, Dell adds a navigation bar with six links, which is about what we recommend (see Email Navigation Differs Radically from Website Navigation). Second, they’ve added more to their preheader—to the point that’s pretty cluttered. Third, just like Nike did in their new design (see Nov. 2 AM Inbox), Dell uses gradations of grey to better delineate and separate their secondary messages so they don’t all blur together. And fourth, it looks like Dell is finally dropping their “Hey, Get It Here” call-to-action, which they starting using way back in June of 2007. Definitely time to move on. One thing Dell didn’t change was the width of their emails, which they held at 700 pixels, which is 50 pixels wider than what we recommend to our clients (see Soon Even More Emails Won’t Be Optimized for Width). Here’s the new design (left) and the old design from an Oct. 26 email:
Office Depot, 11/3 — Give your business an edge
Just like last year, it looks like retailers will be applying the “Black Friday” and “Cyber Monday” label to every Friday and Monday in November and December.
Victoria’s Secret, 11/3 — New! Miraculous Push-Up adds 2 cup sizes...hello, bombshell!
With the Email Insider column of fellow Smith-Harmonite Darrah MacLean fresh in my mind, the subject line-preheader message combo caught my eye. The preheader message said, “There's never been a boost to your cleavage (and ego) like this.” It’s a great compliment to and continuation of the functional-emotional appeal made by the subject line.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Abercrombie & Fitch, 11/3 — Have an A&F Christmas
MLB, 11/3 — Get started early! Shop our Gift Finder.
Saks Fifth Avenue, 11/3 — Holiday Gifts for Everyone
Oriental Trading, 11/3 — Save on simple holiday crafts + get free shipping
Ross-Simons, 11/3 — Enter Now! Ross-Simons 12 Days of Wonderful Sweepstakes
Costco, 11/3 — The Holidays Are Coming. Don't Miss a Single Picture-Perfect Moment!
Musician’s Friend, 11/3 — Musician's Friend: Holiday Savings Start Now With Our Pre-Holiday Warehouse Sale
Montgomery Ward, 11/3 — Get New Outdoor Holiday Décor with Wards Credit
Hallmark, 11/3 — Save $10 on the holiday gift everyone's talking about
Kohl’s, 11/3 — 50% Off SALE + Extra 15% Off Holiday Decor
Lillian Vernon, 11/3 — 10% Off Holiday Decor That'll Make Your Spirits Soar
TigerDirect, 11/3 — Top 25 Gifts Under $100, $75, $50, & $25: Blu-ray Player, Cell Phones, Digital Cameras, GPS, PC Parts & More
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
Labels: AM Inbox, Call to Action, Cyber Monday, Dell, Design Issues, Email Redesigns, Navigation, Office Depot, Preheaders, Subject Lines, Victoria's Secret
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posted at 11:46 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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