AM Inbox: Greater focus on payment options this holiday season
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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Harry & David, 11/23 — 5 Ways Harry & David Makes Holiday Shopping a Pleasure (Really!)
There’s been a clear increase in messaging about payment options, from layaway to credit card deals to delayed payments. This Harry & David email mentions Bill Me Later as one of the top five reason to shop with them, in addition to stressing lower-price product options.
Home Depot, 11/23 — Shop Top 10 Holiday Must-Haves Today
Replacing their “search” link and “Great Online Deals” button, Home Depot has added an AddThis-powered SWYN link to their header. Back in July when I collected SWYN usage numbers for the FTAF vs. SWYN reportlet, only 12% of major online retailers were using it. That number is up significantly since then, perhaps up around 20%.
Dell, 11/23 — Limited Time Offer: Instant Savings on FastTrack Systems
With ISPs factoring in engagement metrics when deciding to deliver, junk or block mail, polls like the one in this Dell email will become more important as a tactic to generate clicks and opens. Dell’s implementation not only drives clicks in the current email, but the landing page drives interest in the next email by saying: “Thanks for taking our survey. We love hearing from you! Stay tuned for the results in next week's email.”
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Toys “R” Us, 11/23 — Now Open In A Mall Near You, Toys"R"Us Holiday Express!
Sports Authority, 11/23 — Thanksgiving Day Sale Preview + Save $25 off Your Purchase Now!
TigerDirect, 11/23 — Thanksgiving Week Specials Start Now!
Diamond.com, 11/23 — Thanksgiving Day Sale - 50% Off Plus Free Shipping
Cooking.com, 11/23 — Faster Thanksgiving Recipes: Turkeys, Desserts & More
Walgreens, 11/23 — Sneak a Peek at Black Friday Deals
Newegg, 11/23 — Our Pre-Black Friday Sale starts now!
Wal-Mart, 11/23 — Sneak Preview: Friday's Incredible In-Store Specials
Hallmark, 11/23 — Get your dog on a Hallmark card!
NFLshop, 11/23 — Free Shipping on All New York Giants Orders Over $75 + Great Gift Ideas
GameStop, 11/23 — Put on your holiday game face!
Crate & Barrel, 11/23 — Time to hang our whimsical handmade ornaments. Free Shipping details.
Orvis, 11/23 — Shop from home - Orvis makes it easy! Plus, FREE shipping.
Frederick’s of Hollywood, 11/23 — Tease the season— Take $10 off your $50 order.
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SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Harry & David, 11/23 — 5 Ways Harry & David Makes Holiday Shopping a Pleasure (Really!)
There’s been a clear increase in messaging about payment options, from layaway to credit card deals to delayed payments. This Harry & David email mentions Bill Me Later as one of the top five reason to shop with them, in addition to stressing lower-price product options.
Home Depot, 11/23 — Shop Top 10 Holiday Must-Haves Today
Replacing their “search” link and “Great Online Deals” button, Home Depot has added an AddThis-powered SWYN link to their header. Back in July when I collected SWYN usage numbers for the FTAF vs. SWYN reportlet, only 12% of major online retailers were using it. That number is up significantly since then, perhaps up around 20%.
Dell, 11/23 — Limited Time Offer: Instant Savings on FastTrack Systems
With ISPs factoring in engagement metrics when deciding to deliver, junk or block mail, polls like the one in this Dell email will become more important as a tactic to generate clicks and opens. Dell’s implementation not only drives clicks in the current email, but the landing page drives interest in the next email by saying: “Thanks for taking our survey. We love hearing from you! Stay tuned for the results in next week's email.”
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Toys “R” Us, 11/23 — Now Open In A Mall Near You, Toys"R"Us Holiday Express!
Sports Authority, 11/23 — Thanksgiving Day Sale Preview + Save $25 off Your Purchase Now!
TigerDirect, 11/23 — Thanksgiving Week Specials Start Now!
Diamond.com, 11/23 — Thanksgiving Day Sale - 50% Off Plus Free Shipping
Cooking.com, 11/23 — Faster Thanksgiving Recipes: Turkeys, Desserts & More
Walgreens, 11/23 — Sneak a Peek at Black Friday Deals
Newegg, 11/23 — Our Pre-Black Friday Sale starts now!
Wal-Mart, 11/23 — Sneak Preview: Friday's Incredible In-Store Specials
Hallmark, 11/23 — Get your dog on a Hallmark card!
NFLshop, 11/23 — Free Shipping on All New York Giants Orders Over $75 + Great Gift Ideas
GameStop, 11/23 — Put on your holiday game face!
Crate & Barrel, 11/23 — Time to hang our whimsical handmade ornaments. Free Shipping details.
Orvis, 11/23 — Shop from home - Orvis makes it easy! Plus, FREE shipping.
Frederick’s of Hollywood, 11/23 — Tease the season— Take $10 off your $50 order.
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
Labels: AM Inbox, Christmas, Dell, Harry and David, Home Depot, Polls, Share with your Network
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posted at 1:00 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
1 Comments:
I love the idea of a poll to drive up engagement. It's not only good for the ISP's metrics, but just for the overall fact that your recipients *are* more engaged with you.
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