AM Inbox: Frederick's of Hollywood's email redesign

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Frederick’s of Hollywood, 11/5 — Make your nights hotter + $15 off your order.
Back on Oct. 30, Frederick’s of Hollywood tweaked their email template, increasing the width of their emails to 650 pixels from 610, and adding “Gifts” and “Plus” links to their navigation bar while dropping two other nav links. Because they don’t have a traditional header and they keep their nav bar and preheader height to a minimum, quite a lot of their primary message shows up in preview panes. For instance, here’s the first 300 pixels of this email:



Lands’ End, 11/5 — Free Shipping + up to 30% off all Fleece‏
In Lands’ End coat collection charity drive, BigWarmUp, they are using dynamic video content to insert names into videos. On the landing page for the call-to-action in this email, you can insert your own name into the video. But at the end of the video, you’re given the opportunity to send an email to friends that have their names dynamically added to the video as well. It definitely makes for a more personal appeal.



SUBJECTIVITY SCANNER: Select noteworthy subject lines
Macy’s, 11/5 — The Yankees win it all! Celebrate with a Waterford Crystal baseball!‏
Dick’s Sporting Goods, 11/5 — Congratulations New York - World Champs!‏
Sports Authority, 11/5 — New York Yankees are 2009 World Champions - Get Your Gear at Sports Authority‏
Eddie Bauer, 11/5 — Up to 60% Off - Veterans Day Sale - Starts Today!‏
Costco, 11/5 — Bright Red Bow. Shiny New TV. $50 OFF!
NikeStore, 11/5 — Introducing the Nike Gift Center: Something For Every Athlete on Your List‏
Victoria’s Secret, 11/5 — New! Secret Garden Holiday Collection. Sexy Scents To Tuck In Her Stocking.
Gap, 11/5 — Get 15% Off Adult Styles When You Shop for the Kids‏
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