AM Inbox: HP changes their email template again
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
HPshopping, 11/11 — Email Exclusive: Two Great Deals for the Holidays
HP has changed their email template again—or perhaps I’m just seeing a few different test versions. The latest version pulls the logo back out of the body of the email and into its traditional position in the upper left-hand corner. HP shortens up their navigation bar and runs it to the right of the logo along with their preheader text, which was already right-justified in their previous design. The new nav bar is also black, versus the old gray, and it drops the carets that preceded the text in the nav buttons. The same stylistic changes were made to the administrative bar at the bottom of the email. You can see the past two designs in the Oct. 22 AM Inbox. Here’s the latest design:
Sports Authority, 11/11 — 1 Day Sale: 15% Off Your Order - Online or In Store!
I was never very impressed by Sports Authority’s email redesign back in April (see Apr. 27 AM Inbox ), but the template seems to be getting worse. The banner featuring departments toward the bottom of the email has always had background images that make the links difficult to read, but now the links are creeping up into the subheads. It’s really sloppy design and surely doesn’t make a great brand impression.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Sephora, 11/11 — New: Gifts that ship free
Eddie Bauer, 11/11 — Free Shipping for the Holidays
Fingerhut, 11/11 — Fingerhut: FREE Holiday Gift with $50 Product Order!
Diamond.com, 11/11 — Sneak Peek - Christmas Gift Guide - Save 20% Plus Free Shipping
Disney Store, 11/11 — A Special Holiday Gift for Disney Friends and Family!
Abercrombie & Fitch, 11/11 — Now in stores for Christmas 2009
J. Crew, 11/11 — Introducing our holiday sale + FREE SHIPPING
_____________________
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HPshopping, 11/11 — Email Exclusive: Two Great Deals for the Holidays
HP has changed their email template again—or perhaps I’m just seeing a few different test versions. The latest version pulls the logo back out of the body of the email and into its traditional position in the upper left-hand corner. HP shortens up their navigation bar and runs it to the right of the logo along with their preheader text, which was already right-justified in their previous design. The new nav bar is also black, versus the old gray, and it drops the carets that preceded the text in the nav buttons. The same stylistic changes were made to the administrative bar at the bottom of the email. You can see the past two designs in the Oct. 22 AM Inbox. Here’s the latest design:
Sports Authority, 11/11 — 1 Day Sale: 15% Off Your Order - Online or In Store!
I was never very impressed by Sports Authority’s email redesign back in April (see Apr. 27 AM Inbox ), but the template seems to be getting worse. The banner featuring departments toward the bottom of the email has always had background images that make the links difficult to read, but now the links are creeping up into the subheads. It’s really sloppy design and surely doesn’t make a great brand impression.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Sephora, 11/11 — New: Gifts that ship free
Eddie Bauer, 11/11 — Free Shipping for the Holidays
Fingerhut, 11/11 — Fingerhut: FREE Holiday Gift with $50 Product Order!
Diamond.com, 11/11 — Sneak Peek - Christmas Gift Guide - Save 20% Plus Free Shipping
Disney Store, 11/11 — A Special Holiday Gift for Disney Friends and Family!
Abercrombie & Fitch, 11/11 — Now in stores for Christmas 2009
J. Crew, 11/11 — Introducing our holiday sale + FREE SHIPPING
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
Labels: AM Inbox, Design Issues, Email Redesigns, HP, Rendering, Sports Authority
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posted at 10:56 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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