Wednesday, November 11, 2009

AM Inbox: More gift services footers to be introduced

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

OfficeMax, 11/10 — Case Paper Deal + Save up to 50% during the Furniture Event‏
OfficeMax has introduced their gift services footer, which includes links to ElfYourself.com ; gifts under $50, $100 and $150; and a free shipping offer. Fewer than 10% of major online retailers have debuted a gift services footer so far, but I expect that number of rise significantly over the course of the next four weeks.

Click to view this Nov. 10, 2009 OfficeMax email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Ross-Simons, 11/10 — Save $5000! 3 Carat Diamond Ring- 48 Hours Only!
J. Crew, 11/10 — Love J.Crew? We love you too. [promoting their Facebook page]
Victoria’s Secret, 11/10 — We Want YOU to Choose Our Next Runway Angel! Round 1 Voting Ends TONIGHT!
Fingerhut, 11/10 — Fingerhut's NEW Customer Connection - Videos, Chat & More!
Macy’s, 11/10 — Ends Wednesday! Free Shipping + 2-day specials at the Veterans Day Sale.
Musician’s Friend, 11/10 — Musician’s Friend: Celebrate America's Heroes With This One-Day Only Deal‏
Backcountry.com, 11/10 — Holiday Gift Guide‏
Lillian Vernon, 11/10 — 15% Off the Perfect Gift for Everyone on Your List‏
Montgomery Ward, 11/10 — Kids’ Gifts for Every Age & Every Budget‏
Oriental Trading, 11/10 — Save 25% on select ornaments + get free shipping‏
GameStop, 11/10 — Save on a new Nintendo Wii and other holiday favorites!

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