AM Inbox: Not everyone checks their email every day
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Newegg, 11/9 — Special Edition: Shell Shocker Deal All-Week Sneak Peek!
With the limited availability, deals of the day can create a strong sense of urgency and really energize shoppers. However, not everyone checks their inbox multiple times a day—or even every day. In fact, the average elapsed time between when messages are first sent to when they are first seen was 25.9 hours in August, according to Pivotal Veracity’s Email Engagement Index, Q1-Q3 2009. Newegg reaches out to these subscribers by providing a preview of the limit-time deals available on each day of the week. This allows subscribers to plan ahead to take advantage of deals. It also provides more relevancy for those subscribers who check their email less frequently, as there’s nothing more irrelevant—and potentially frustrating—than a deal that’s expired.
Lands’ End, 11/9 — 2 days only: 25% off coats, jackets, parkas + Free Shipping
I really like that Lands’ End has been updating the half-banner promoting their BigWarmUp.com campaign with the most recent count of the number of coats collected. People want to contribute to efforts that are actually doing something tangible and updating the count demonstrates the progress that the effort is making. A static banner would have hidden the progress being made.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Apple, 11/9 — Shop smarter this holiday at the Apple Store.
Staples, 11/9 — Kick off the holiday season with Staples
Saks Fifth Avenue, 11/9 — Insider Gift Ideas
Sam’s Club, 11/9 — Deck the Halls with Holiday Decor from Sam's Club
Kmart, 11/9 — Hundreds Of Gift Sets Online For Every Occasion
Fingerhut, 11/9 — Fingerhut: Use the Gift Finder for ALL of Your Holiday Shopping
Orvis, 11/9 — 600+ NEW gift ideas - something for everyone on your list.
Blue Nile, 11/9 — Best-Selling Holiday Gifts + 10% Off & Free FedEx Shipping
Art.com, 11/9 — 22% off Site Wide + Holiday Gift Guide Sneak Peek - 48 Hours Only!
J. Crew, 11/9 — The wait is over. Our very best gift guide is here + FREE SHIPPING.
Wal-Mart, 11/9 — Introducing Walmart's Value of the Day: Daily Chances to Save Big!
Frederick’s of Hollywood, 11/9 — Silver belles are ringing in the holidays + free shipping.
Home Depot, 11/9 — Holiday Decor + Free Shipping on Most Orders $49 or More!
Ross-Simons, 11/9 — EXTRA 20% Off Clearance - Christmas Starts Now!
Lane Bryant, 11/9 — Last Chance: 30% Off All Outerwear And Boots + Flurries Of Gift Ideas
Eddie Bauer, 11/9 — Ends Soon! Up to 60% Off - Veterans Day Sale
Ann Taylor, 11/9 — Heidi Klum gets wrapped up in our luxury cashmere
_____________________
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Newegg, 11/9 — Special Edition: Shell Shocker Deal All-Week Sneak Peek!
With the limited availability, deals of the day can create a strong sense of urgency and really energize shoppers. However, not everyone checks their inbox multiple times a day—or even every day. In fact, the average elapsed time between when messages are first sent to when they are first seen was 25.9 hours in August, according to Pivotal Veracity’s Email Engagement Index, Q1-Q3 2009. Newegg reaches out to these subscribers by providing a preview of the limit-time deals available on each day of the week. This allows subscribers to plan ahead to take advantage of deals. It also provides more relevancy for those subscribers who check their email less frequently, as there’s nothing more irrelevant—and potentially frustrating—than a deal that’s expired.
Lands’ End, 11/9 — 2 days only: 25% off coats, jackets, parkas + Free Shipping
I really like that Lands’ End has been updating the half-banner promoting their BigWarmUp.com campaign with the most recent count of the number of coats collected. People want to contribute to efforts that are actually doing something tangible and updating the count demonstrates the progress that the effort is making. A static banner would have hidden the progress being made.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Apple, 11/9 — Shop smarter this holiday at the Apple Store.
Staples, 11/9 — Kick off the holiday season with Staples
Saks Fifth Avenue, 11/9 — Insider Gift Ideas
Sam’s Club, 11/9 — Deck the Halls with Holiday Decor from Sam's Club
Kmart, 11/9 — Hundreds Of Gift Sets Online For Every Occasion
Fingerhut, 11/9 — Fingerhut: Use the Gift Finder for ALL of Your Holiday Shopping
Orvis, 11/9 — 600+ NEW gift ideas - something for everyone on your list.
Blue Nile, 11/9 — Best-Selling Holiday Gifts + 10% Off & Free FedEx Shipping
Art.com, 11/9 — 22% off Site Wide + Holiday Gift Guide Sneak Peek - 48 Hours Only!
J. Crew, 11/9 — The wait is over. Our very best gift guide is here + FREE SHIPPING.
Wal-Mart, 11/9 — Introducing Walmart's Value of the Day: Daily Chances to Save Big!
Frederick’s of Hollywood, 11/9 — Silver belles are ringing in the holidays + free shipping.
Home Depot, 11/9 — Holiday Decor + Free Shipping on Most Orders $49 or More!
Ross-Simons, 11/9 — EXTRA 20% Off Clearance - Christmas Starts Now!
Lane Bryant, 11/9 — Last Chance: 30% Off All Outerwear And Boots + Flurries Of Gift Ideas
Eddie Bauer, 11/9 — Ends Soon! Up to 60% Off - Veterans Day Sale
Ann Taylor, 11/9 — Heidi Klum gets wrapped up in our luxury cashmere
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
Labels: AM Inbox, Charity, Deal-a-Day, Lands' End, Newegg.com
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posted at 1:27 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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