AM Inbox: The re-emergence of video gifs?
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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Oriental Trading, 11/20 — Create easy homemade gifts. Save $10 + shipping is FREE
After not seeing any video gifs used in retail emails for months, this month I’ve now seen four—the one in this Oriental Trading email and three in Costco emails. I was starting to write video gifs off as dead, but perhaps adoption has just been really slow. I heard from one ESP that the tests that they’d done hadn’t shown a significant increase in clicks. That’s in line with what we’ve see, but we’ve seen a very significant lift in conversions. So if your video gif tests don’t measure down to conversions, then you may be missing the lift.
See the video gif in action.
Sephora, 11/21 — Sephora, 11/21 — 48 hours only: Sephora's ultimate makeup palette ships free
Similar to how eBags is engaging Twitter followers (see Nov. 16 AM Inbox ), but with a holiday twist, Sephora is granting one holiday wish each day that’s tweeted to them. Retailers are definitely getting smarter about how they engage customers on social networks. It’s all about sparking conversations.
Wal-Mart, 11/21 — New This Week: Amazing Online Specials, While Supplies Last
Wal-Mart has released an iPhone app that has several functions that help customers shop on the go and in stores. Right now the app is focused on electronics, but they plan on expanding it. As reported in the Retail Email Guide to Multichannel Engagement, about 7% of major online retailers have promoted an iPhone app in their emails.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Sears, 11/20 — Black Friday Now Doorbuster: $320 off LG 50” HDTV, plus extra 10% off
Kmart, 11/20 — This Friday and Saturday: Better Than Black Friday At Kmart.
RitzCamera, 11/20 — Pre-Black Friday Savings
J&R, — BLACK FRIDAY DEALS -- Every Weekend in November!
SmartBargains, 11/20 — ENDS AT MIDNIGHT Better Than Black Friday SALE
Kohl’s, 11/22 — Sneak Peek: Over 300 Early Birds this Friday!
Sam’s Club, 11/22 — Sneak preview: The Members-Only Day After Thanksgiving Event!
Avon, 11/20 — Pre-Thanksgiving Weekend Sale & Free Shipping Spree
Furniture.com, 11/20 — Our online-only Thanksgiving Event starts tomorrow!
HP, 11/22 — HP's Thanksgiving Savings Event Starts Now!
Sephora, 11/20 — Our #1 gift idea + new markdowns
Saks Fifth Avenue, 11/20 — Great Giftables
Neiman Marcus, 11/20 — 90 for 09: Our best gifts for the giving season
Harry & David, 11/22 — Gifts that Give Twice: Delight someone special, help children in need.
Macy’s, 11/22 — Entertaining? Save on holiday essentials + preview Thanksgiving Specials!
Williams-Sonoma, 11/22 — Fun Ideas for Holiday Baking: Personalized Message Cookies
J. Crew, 11/22 — What she really wants...(p.s. FREE SHIPPING ends tomorrow)
eBags, 11/21 — Holiday Kickoff Sale - Extra 20% Off sitewide
Dick’s Sporting Goods, 11/22 — Kick Off Your Holiday with Your Exclusive Offer + Free Shipping!
TigerDirect, 11/21 — Holiday Special: Butterball Oil-free Turkey Fryer now $89.99...Save Over 50%...Great Gift Idea
Sony, 11/21 — Sony gifts for everyone on your list
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Oriental Trading, 11/20 — Create easy homemade gifts. Save $10 + shipping is FREE
After not seeing any video gifs used in retail emails for months, this month I’ve now seen four—the one in this Oriental Trading email and three in Costco emails. I was starting to write video gifs off as dead, but perhaps adoption has just been really slow. I heard from one ESP that the tests that they’d done hadn’t shown a significant increase in clicks. That’s in line with what we’ve see, but we’ve seen a very significant lift in conversions. So if your video gif tests don’t measure down to conversions, then you may be missing the lift.
See the video gif in action.
Sephora, 11/21 — Sephora, 11/21 — 48 hours only: Sephora's ultimate makeup palette ships free
Similar to how eBags is engaging Twitter followers (see Nov. 16 AM Inbox ), but with a holiday twist, Sephora is granting one holiday wish each day that’s tweeted to them. Retailers are definitely getting smarter about how they engage customers on social networks. It’s all about sparking conversations.
Wal-Mart, 11/21 — New This Week: Amazing Online Specials, While Supplies Last
Wal-Mart has released an iPhone app that has several functions that help customers shop on the go and in stores. Right now the app is focused on electronics, but they plan on expanding it. As reported in the Retail Email Guide to Multichannel Engagement, about 7% of major online retailers have promoted an iPhone app in their emails.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Sears, 11/20 — Black Friday Now Doorbuster: $320 off LG 50” HDTV, plus extra 10% off
Kmart, 11/20 — This Friday and Saturday: Better Than Black Friday At Kmart.
RitzCamera, 11/20 — Pre-Black Friday Savings
J&R, — BLACK FRIDAY DEALS -- Every Weekend in November!
SmartBargains, 11/20 — ENDS AT MIDNIGHT Better Than Black Friday SALE
Kohl’s, 11/22 — Sneak Peek: Over 300 Early Birds this Friday!
Sam’s Club, 11/22 — Sneak preview: The Members-Only Day After Thanksgiving Event!
Avon, 11/20 — Pre-Thanksgiving Weekend Sale & Free Shipping Spree
Furniture.com, 11/20 — Our online-only Thanksgiving Event starts tomorrow!
HP, 11/22 — HP's Thanksgiving Savings Event Starts Now!
Sephora, 11/20 — Our #1 gift idea + new markdowns
Saks Fifth Avenue, 11/20 — Great Giftables
Neiman Marcus, 11/20 — 90 for 09: Our best gifts for the giving season
Harry & David, 11/22 — Gifts that Give Twice: Delight someone special, help children in need.
Macy’s, 11/22 — Entertaining? Save on holiday essentials + preview Thanksgiving Specials!
Williams-Sonoma, 11/22 — Fun Ideas for Holiday Baking: Personalized Message Cookies
J. Crew, 11/22 — What she really wants...(p.s. FREE SHIPPING ends tomorrow)
eBags, 11/21 — Holiday Kickoff Sale - Extra 20% Off sitewide
Dick’s Sporting Goods, 11/22 — Kick Off Your Holiday with Your Exclusive Offer + Free Shipping!
TigerDirect, 11/21 — Holiday Special: Butterball Oil-free Turkey Fryer now $89.99...Save Over 50%...Great Gift Idea
Sony, 11/21 — Sony gifts for everyone on your list
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
Labels: AM Inbox, B and H Photo Video, Mobile Devices, Oriental Trading, Sephora, Social Networks, Twitter, Wal-Mart
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posted at 1:31 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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