Ping Time: Individualized send times, Email Engagement Index, etc.
Our latest spin around the mediasphere turned up the following nuggets:
>>MarketingSherpa shares a case study involving Mint.com increasing opens and clicks by personalizing send times based on when individual subscribers tended to open their emails. >>Follow the ping
>>Pivotal Veracity releases their “Email Engagement Index Q1 - Q3 2009 - Vertical Market Benchmarks & Trends” report, which has great stats including how long on average it takes subscribers to open emails. >>Follow the ping
>>Melinda Plemel of Return Path runs down the highlights of Cox’s new postmaster page. >>Follow the ping
>>Anna Yeaman of Style Campaign tracked down the folks behind the innovative LocalsKnow.ca email campaign that had subscribers scrolling left, right, up and down to the ultimate call-to-action. >>Follow the ping all over Canada
>>Julie Waite of Bronto Software provides an excellent overview of the synergies between email and product reviews. >>Follow the ping
>>In my latest Email Insider column, I talk about how to avoid “back alley syndrome,” where you abandon subscribers on dead-end landing pages. >>Follow the ping
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>>MarketingSherpa shares a case study involving Mint.com increasing opens and clicks by personalizing send times based on when individual subscribers tended to open their emails. >>Follow the ping
>>Pivotal Veracity releases their “Email Engagement Index Q1 - Q3 2009 - Vertical Market Benchmarks & Trends” report, which has great stats including how long on average it takes subscribers to open emails. >>Follow the ping
>>Melinda Plemel of Return Path runs down the highlights of Cox’s new postmaster page. >>Follow the ping
>>Anna Yeaman of Style Campaign tracked down the folks behind the innovative LocalsKnow.ca email campaign that had subscribers scrolling left, right, up and down to the ultimate call-to-action. >>Follow the ping all over Canada
>>Julie Waite of Bronto Software provides an excellent overview of the synergies between email and product reviews. >>Follow the ping
>>In my latest Email Insider column, I talk about how to avoid “back alley syndrome,” where you abandon subscribers on dead-end landing pages. >>Follow the ping
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
Labels: Deliverability, Design Issues, Landing Pages, Ping Time, Product Reviews
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posted at 1:54 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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