Ping Time: Preheaders, opt-out pages, frequency transparency, etc.
Our latest spin around the mediasphere turned up the following nuggets:
>>Stefan Pollard of Responsys offers some great and very current advice on how to optimize your preheader text. >>Follow the ping
>>Bryan Quilty of Email Marketing Voodoo discusses Shop It To Me’s opt-out page, which gives subscribers lots of options besides actually unsubscribing. >>Follow the ping
>>Jordan Jane at Email Responsibly discusses an interesting Zappos email that sets frequency expectations for the weeks ahead. >>Follow the ping
>>Dela Quist of Alchemy Worx encourages marketers to use a little search engine optimization to make their emails easy to find via inbox search functionality. >>Follow the search-optimized ping
>>In Smith-Harmon’s latest Email Insider column, Darrah MacLean, inspired by a run in with an electronic paper towel dispenser, talks about calls-to-action. >>Follow the ping
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>>Stefan Pollard of Responsys offers some great and very current advice on how to optimize your preheader text. >>Follow the ping
>>Bryan Quilty of Email Marketing Voodoo discusses Shop It To Me’s opt-out page, which gives subscribers lots of options besides actually unsubscribing. >>Follow the ping
>>Jordan Jane at Email Responsibly discusses an interesting Zappos email that sets frequency expectations for the weeks ahead. >>Follow the ping
>>Dela Quist of Alchemy Worx encourages marketers to use a little search engine optimization to make their emails easy to find via inbox search functionality. >>Follow the search-optimized ping
>>In Smith-Harmon’s latest Email Insider column, Darrah MacLean, inspired by a run in with an electronic paper towel dispenser, talks about calls-to-action. >>Follow the ping
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
Labels: Call to Action, Christmas, Email Frequency, Ping Time, Preheaders, Unsubscribe
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posted at 2:22 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
1 Comments:
Thanks for the shout-out, Chad!
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