Week-End Trends: Deliverability problems already hampering holiday campaigns
UPDATED: 11/21
Email activity and promotional trends during the past week:
The Retail Email Index: The average weekly promotional email volume sent by top online retailers to each of their subscribers was flat at 2.5 emails during the week ending Nov. 7, 2009. It’s up 3% from where it was four weeks ago and it’s up 12% year-over-year (moving 4-week average versus comparable 4-week moving average last year).
A handful of the retailers that I track didn’t send any emails last week, leading me to believe that they’re suffering deliverability problems. We saw several major retailers experience difficulties getting their emails delivered last year during the first week in December, so it looks like marketers are encountering problems even earlier this year. That doesn’t bode well…
UPDATE: My observations are supported by deliverability tracking done by Pivitol Veracity, which also saw a pronounced dip in deliverability during the first part of November.
The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: Holiday references doubled last week as retailers closed the door on Halloween and Breast Cancer Awareness Month.
Selling Seasons on the Horizon:
Thanksgiving (11/26): Thanksgiving 2008 Season Finale
Cyber Monday (11/30): Cyber Monday Sees Record Retail Email Volume
Christmas (12/25): Retail Email Guide to the Holiday Season, Christmas 2008 Season Finale
New Year’s (1/1): New Year’s 2009 Season Finale
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SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
Email activity and promotional trends during the past week:
The Retail Email Index: The average weekly promotional email volume sent by top online retailers to each of their subscribers was flat at 2.5 emails during the week ending Nov. 7, 2009. It’s up 3% from where it was four weeks ago and it’s up 12% year-over-year (moving 4-week average versus comparable 4-week moving average last year).
A handful of the retailers that I track didn’t send any emails last week, leading me to believe that they’re suffering deliverability problems. We saw several major retailers experience difficulties getting their emails delivered last year during the first week in December, so it looks like marketers are encountering problems even earlier this year. That doesn’t bode well…
UPDATE: My observations are supported by deliverability tracking done by Pivitol Veracity, which also saw a pronounced dip in deliverability during the first part of November.
The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: Holiday references doubled last week as retailers closed the door on Halloween and Breast Cancer Awareness Month.
Selling Seasons on the Horizon:
Thanksgiving (11/26): Thanksgiving 2008 Season Finale
Cyber Monday (11/30): Cyber Monday Sees Record Retail Email Volume
Christmas (12/25): Retail Email Guide to the Holiday Season, Christmas 2008 Season Finale
New Year’s (1/1): New Year’s 2009 Season Finale
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
Labels: Black Friday, Christmas, Cyber Monday, Thanksgiving, Veterans Day, Week-End Trends
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posted at 9:12 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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