Week-End Trends: Retail Email Index again indicates deliverability problems
Email activity and promotional trends during the past week:
The Retail Email Index: The average weekly promotional email volume sent by top online retailers to each of their subscribers rose 1% to 2.8 emails during the week ending Nov. 20, 2009. It’s up 9% from where it was four weeks ago and it’s up 7% year-over-year (moving 4-week average versus comparable 4-week moving average last year).
Just like it did a couple of weeks ago (see Nov. 7 Week-End Trends), the Retail Email Index is indicating significant deliverability problems among retailers. I’ve heard anecdotal evidence that some marketers are struggling with ISPs’ shift to using engagement metrics and domain-based reputation in their filtering algorithms.
The Retail Email Participation Rate: Tuesday was the most popular day to send retail emails last week. This week, Monday and Friday are likely to be the biggest volume days.
The Retail Email Seasonality Meter: Thanksgiving and Black Friday will be referenced a lot this week, but Cyber Monday won’t get messaged much until the following week.
Selling Seasons on the Horizon:
Thanksgiving (11/26): Thanksgiving 2008 Season Finale
Cyber Monday (11/30): Cyber Monday Sees Record Retail Email Volume
Christmas (12/25): Retail Email Guide to the Holiday Season, Christmas 2008 Season Finale
New Year’s (1/1): New Year’s 2009 Season Finale
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SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
The Retail Email Index: The average weekly promotional email volume sent by top online retailers to each of their subscribers rose 1% to 2.8 emails during the week ending Nov. 20, 2009. It’s up 9% from where it was four weeks ago and it’s up 7% year-over-year (moving 4-week average versus comparable 4-week moving average last year).
Just like it did a couple of weeks ago (see Nov. 7 Week-End Trends), the Retail Email Index is indicating significant deliverability problems among retailers. I’ve heard anecdotal evidence that some marketers are struggling with ISPs’ shift to using engagement metrics and domain-based reputation in their filtering algorithms.
The Retail Email Participation Rate: Tuesday was the most popular day to send retail emails last week. This week, Monday and Friday are likely to be the biggest volume days.
The Retail Email Seasonality Meter: Thanksgiving and Black Friday will be referenced a lot this week, but Cyber Monday won’t get messaged much until the following week.
Selling Seasons on the Horizon:
Thanksgiving (11/26): Thanksgiving 2008 Season Finale
Cyber Monday (11/30): Cyber Monday Sees Record Retail Email Volume
Christmas (12/25): Retail Email Guide to the Holiday Season, Christmas 2008 Season Finale
New Year’s (1/1): New Year’s 2009 Season Finale
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
Labels: Black Friday, Christmas, Deliverability, Thanksgiving, Week-End Trends
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posted at 8:10 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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