Week-End Trends: Retail email volume rises 11% as holiday messaging dominates
Email activity and promotional trends during the past week:
The Retail Email Index: The average weekly promotional email volume sent by top online retailers to each of their subscribers rose 11% to 2.8 emails during the week ending Nov. 13, 2009. It’s up 7% from where it was four weeks ago and it’s up 8% year-over-year (moving 4-week average versus comparable 4-week moving average last year).
It appears that most of the deliverability issues suffered by retailers last week have been resolved. But with email volumes just now starting their massive holiday ramp-up, it seems likely that retailers have not experienced the last of their deliverability issues this holiday season.
The Retail Email Participation Rate: Monday and Friday were the most popular days to send retail emails last week.
The Retail Email Seasonality Meter: If there was any doubt that the holiday email season was in full swing, at least half of all retail emails every day since last Sunday has referenced the holidays or Christmas.
Selling Seasons on the Horizon:
Thanksgiving (11/26): Thanksgiving 2008 Season Finale
Cyber Monday (11/30): Cyber Monday Sees Record Retail Email Volume
Christmas (12/25): Retail Email Guide to the Holiday Season, Christmas 2008 Season Finale
New Year’s (1/1): New Year’s 2009 Season Finale
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SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
The Retail Email Index: The average weekly promotional email volume sent by top online retailers to each of their subscribers rose 11% to 2.8 emails during the week ending Nov. 13, 2009. It’s up 7% from where it was four weeks ago and it’s up 8% year-over-year (moving 4-week average versus comparable 4-week moving average last year).
It appears that most of the deliverability issues suffered by retailers last week have been resolved. But with email volumes just now starting their massive holiday ramp-up, it seems likely that retailers have not experienced the last of their deliverability issues this holiday season.
The Retail Email Participation Rate: Monday and Friday were the most popular days to send retail emails last week.
The Retail Email Seasonality Meter: If there was any doubt that the holiday email season was in full swing, at least half of all retail emails every day since last Sunday has referenced the holidays or Christmas.
Selling Seasons on the Horizon:
Thanksgiving (11/26): Thanksgiving 2008 Season Finale
Cyber Monday (11/30): Cyber Monday Sees Record Retail Email Volume
Christmas (12/25): Retail Email Guide to the Holiday Season, Christmas 2008 Season Finale
New Year’s (1/1): New Year’s 2009 Season Finale
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
Labels: Black Friday, Christmas, Thanksgiving, Veterans Day, Week-End Trends
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posted at 9:37 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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