AM Inbox: Christmas gifts sent on digital wings
>>Holiday fun from Smith-Harmon: Download a Holiday Subject Line Word Tree and Merry Email Marketing MAD LIBS.
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
J. Crew, 12/21 — Need a present in a pinch?
J. Crew dedicates an email to promoting their e-gift cards, which are traditionally pitched as the “perfect last-minute gift.” In this email, J. Crew uses a bit of fun animation to support the swiftness of this gift. As discussed in the Retail Email Guide to the Holiday Season, e-gift card messaging is particularly important during the few days right before Christmas. E-gift card messaging today, tomorrow and on Christmas Eve should be significant.
Oriental Trading, 12/21 — Get set to celebrate & save 20%
This email not only mentions New Year’s parties but it refers broadly to football parties. With the Super Bowl coming up on Feb. 7 and plenty of college bowl games between now and then, football messaging is big during January, with TVs being the primary product pushed. I haven’t tracked references to the Super Bowl or “Big Game” in past years, but I will be this year.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Finish Line, 12/21 — Get Your Gifts Until December 23rd With In Store Pick Up!
Blue Nile, 12/21 — Order by 12/23 for Free Christmas Delivery + Exclusive Offer
Crate & Barrel, 12/21 — Free Shipping ends tomorrow at noon (CT). Last minute gift ideas.
Ross-Simons, 12/21 — 25% Off Your Order - Hurry, Guaranteed Christmas Delivery Ends Tomorrow!
Northern Tool, 12/21 — Final Day Standard Shipping For 12/24 Delivery
Sportsman’s Guide, 12/21 — Hurry, Last Day for Standard Shipping & Guaranteed Delivery by 12/24!
NFLshop, 12/21 — Last Chance - Order Today & Guarantee Delivery By 12/24 + Free Shipping Over $50
Dell, 12/21 — Order Today - FastTrack Systems That Ship In Time for the Holidays!
Bloomingdale’s, 12/21 — Urgent: Last Day For Standard Shipping
NikeStore, 12/21 — Last Chance for Free Holiday Shipping
Overstock.com, 12/21 — Last Day Free 2-Day Shipping by 12/24
Coldwater Creek, 12/21 — Last Savings Day! 30% off ends tonight (and ships in time!)
Norm Thompson, 12/21 — LAST DAY for 20% OFF! And nick-of-time delivery.
Lands’ End, 12/21 — Ends tonight: Free Shipping for Christmas delivery
Buy.com, 12/21 — Alert: Free 1 Day Express Shipping
Kohl’s, 12/21 — Tick Tock. Only 4 days left to save an extra 30%, 20% or 15%!
Barnes & Noble, 12/21 — 4 Days Left -- 10% Store Coupon
HSN, 12/21 — YEAR-END CLEARANCE! UP TO 60% OFF
Hanna Andersson, 12/21 — Twice A Year Savings Up To 60% Off. . .You're One Of The First To Save
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
J. Crew, 12/21 — Need a present in a pinch?
J. Crew dedicates an email to promoting their e-gift cards, which are traditionally pitched as the “perfect last-minute gift.” In this email, J. Crew uses a bit of fun animation to support the swiftness of this gift. As discussed in the Retail Email Guide to the Holiday Season, e-gift card messaging is particularly important during the few days right before Christmas. E-gift card messaging today, tomorrow and on Christmas Eve should be significant.
Oriental Trading, 12/21 — Get set to celebrate & save 20%
This email not only mentions New Year’s parties but it refers broadly to football parties. With the Super Bowl coming up on Feb. 7 and plenty of college bowl games between now and then, football messaging is big during January, with TVs being the primary product pushed. I haven’t tracked references to the Super Bowl or “Big Game” in past years, but I will be this year.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Finish Line, 12/21 — Get Your Gifts Until December 23rd With In Store Pick Up!
Blue Nile, 12/21 — Order by 12/23 for Free Christmas Delivery + Exclusive Offer
Crate & Barrel, 12/21 — Free Shipping ends tomorrow at noon (CT). Last minute gift ideas.
Ross-Simons, 12/21 — 25% Off Your Order - Hurry, Guaranteed Christmas Delivery Ends Tomorrow!
Northern Tool, 12/21 — Final Day Standard Shipping For 12/24 Delivery
Sportsman’s Guide, 12/21 — Hurry, Last Day for Standard Shipping & Guaranteed Delivery by 12/24!
NFLshop, 12/21 — Last Chance - Order Today & Guarantee Delivery By 12/24 + Free Shipping Over $50
Dell, 12/21 — Order Today - FastTrack Systems That Ship In Time for the Holidays!
Bloomingdale’s, 12/21 — Urgent: Last Day For Standard Shipping
NikeStore, 12/21 — Last Chance for Free Holiday Shipping
Overstock.com, 12/21 — Last Day Free 2-Day Shipping by 12/24
Coldwater Creek, 12/21 — Last Savings Day! 30% off ends tonight (and ships in time!)
Norm Thompson, 12/21 — LAST DAY for 20% OFF! And nick-of-time delivery.
Lands’ End, 12/21 — Ends tonight: Free Shipping for Christmas delivery
Buy.com, 12/21 — Alert: Free 1 Day Express Shipping
Kohl’s, 12/21 — Tick Tock. Only 4 days left to save an extra 30%, 20% or 15%!
Barnes & Noble, 12/21 — 4 Days Left -- 10% Store Coupon
HSN, 12/21 — YEAR-END CLEARANCE! UP TO 60% OFF
Hanna Andersson, 12/21 — Twice A Year Savings Up To 60% Off. . .You're One Of The First To Save
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
Labels: AM Inbox, Christmas, E-Gift Cards, J. Crew, New Year's, Oriental Trading
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posted at 1:09 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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