AM Inbox: First time Droid mentioned in retail email
CORRECTED: 12/18
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Overstock, 12/16 — CLOSEOUTS + FREE SHIPPING
Overstock gives us our first reference to Droid, promoting a mobile site optimized for the mobile operating system. With Android-powered phones already outselling BlackBerrys, I’m sure this won’t be the retailer to try to leverage the growth of Droid. It surely can't be long before retailers start creating Droid versions of their iPhone apps. As mentioned in the Retail Email Guide to Multichannel Engagement, fewer than 10% of retailers have mentioned having an iPhone app in their emails. So Droid doesn’t have a ton of ground to make up in that regard.
Walgreens, 12/16 — NEW Walgreens Mobile: Refill On the Go + Print Photos
And speaking of mobile apps, Walgreens has released an iPhone app and mobile site.
Norm Thompson, 12/16 — Today only: SAVE 20% ON ABSOLUTELY EVERYTHING!
Earlier this week, Gretchen Scheiman of Ogilvy asked me if I’d seen retailers repeating email campaigns from last year. Besides Bluefly repurposing a subject line from 2006 (see Dec. 3 AM Inbox), I hadn’t seen anything else…until today. Norm Thompson used this same basic creative in a Dec. 10, 2007 email (see Dec. 13, 2007 AM Inbox). I loved it then and still do. I appreciate that they’ve updated some of the messaging in the email to freshen it up a little.
As I mentioned in that Dec. 3 AM Inbox, I don’t have a problem with reusing top-performing subject lines, headline, body copy or creative. In fact, I think you should be keeping a swipe file full of these to use as inspiration or the building blocks for future emails—with a heavy emphasis on the inspiration use since you don’t your emails to start looking recycled.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Sephora, 12/16 — Perk Alert: Free New Year's Eve Sparkle
Coach, 12/16 — Our most popular gift is...
Northern Tool, 12/16 — Final Day To Save Up To 73% On Great Gifts
Cabela’s, 12/16 — Dec. 17th - Last Day For FREE Shipping!
Linens ’n Things, 12/16 — Hurry, Last Day to Shop for Standard Christmas Delivery! Coupon Inside.
Art.com, 12/16 — The Year's BIGGEST OFFER - EXTENDED 24 Hours! Holiday Standard Shipping Ends Tomorrow!
Petco, 12/16 — PETCO Last Chance For FREE Shipping With Guaranteed Holiday Delivery!
Wal-Mart, 12/16 — Only 2 Days Left for Free Shipping
Eddie Bauer, 12/16 — Up to 50% Off & Last 2 Days Free Ship, No Min. + Daily Deal
Bass Pro Shops, 12/16 — Hurry - Time's Running out for Standard Delivery
NFLshop, 12/16 — Get It There By 12/24 + Free Shipping on Orders Over $50
eBags, 12/16 — Final Days for 20% Off + Free Shipping - At your door 12/24
Abercrombie & Fitch, 12/16 — Get your A&F gift by Christmas!
HSN, 12/16 — Still Need Gifts? Free Shipping, New Gifts & More Found Here!
Bluefly, 12/16 — OMG! Need a Gift? Extra 25% Off All Sale Items!
Neiman Marcus, 12/16 — Need a DESIGNER GIFT? Here are some hints + Free online rush delivery at ANY PRICE
Crutchfield, 12/16 — Making a list? Get a FREE Xbox or FREE Blu-ray HT this Holiday
Home Depot, 12/16 — Fast Shipping on Last Minute Gifts + Last Day for 10% Off LG Appliances
Neiman Marcus, 12/16 — Last-Minute Gifts come with FREE Gift Wrap + Free online rush delivery at ANY PRICE
Lillian Vernon, 12/16 — Last Chance of 2009 to Get 20% Off Your Order!
Sears, 12/16 — Last Chance! Exclusive Online Only Savings Ends Today!
Crate & Barrel, 12/16 — Making spirits (the drinking kind) brighter. Free Shipping details...
Barnes & Noble, 12/16 — Save up to 90% on Used Textbooks
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Overstock, 12/16 — CLOSEOUTS + FREE SHIPPING
Overstock gives us our first reference to Droid, promoting a mobile site optimized for the mobile operating system. With Android-powered phones already outselling BlackBerrys, I’m sure this won’t be the retailer to try to leverage the growth of Droid. It surely can't be long before retailers start creating Droid versions of their iPhone apps. As mentioned in the Retail Email Guide to Multichannel Engagement, fewer than 10% of retailers have mentioned having an iPhone app in their emails. So Droid doesn’t have a ton of ground to make up in that regard.
Walgreens, 12/16 — NEW Walgreens Mobile: Refill On the Go + Print Photos
And speaking of mobile apps, Walgreens has released an iPhone app and mobile site.
Norm Thompson, 12/16 — Today only: SAVE 20% ON ABSOLUTELY EVERYTHING!
Earlier this week, Gretchen Scheiman of Ogilvy asked me if I’d seen retailers repeating email campaigns from last year. Besides Bluefly repurposing a subject line from 2006 (see Dec. 3 AM Inbox), I hadn’t seen anything else…until today. Norm Thompson used this same basic creative in a Dec. 10, 2007 email (see Dec. 13, 2007 AM Inbox). I loved it then and still do. I appreciate that they’ve updated some of the messaging in the email to freshen it up a little.
As I mentioned in that Dec. 3 AM Inbox, I don’t have a problem with reusing top-performing subject lines, headline, body copy or creative. In fact, I think you should be keeping a swipe file full of these to use as inspiration or the building blocks for future emails—with a heavy emphasis on the inspiration use since you don’t your emails to start looking recycled.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Sephora, 12/16 — Perk Alert: Free New Year's Eve Sparkle
Coach, 12/16 — Our most popular gift is...
Northern Tool, 12/16 — Final Day To Save Up To 73% On Great Gifts
Cabela’s, 12/16 — Dec. 17th - Last Day For FREE Shipping!
Linens ’n Things, 12/16 — Hurry, Last Day to Shop for Standard Christmas Delivery! Coupon Inside.
Art.com, 12/16 — The Year's BIGGEST OFFER - EXTENDED 24 Hours! Holiday Standard Shipping Ends Tomorrow!
Petco, 12/16 — PETCO Last Chance For FREE Shipping With Guaranteed Holiday Delivery!
Wal-Mart, 12/16 — Only 2 Days Left for Free Shipping
Eddie Bauer, 12/16 — Up to 50% Off & Last 2 Days Free Ship, No Min. + Daily Deal
Bass Pro Shops, 12/16 — Hurry - Time's Running out for Standard Delivery
NFLshop, 12/16 — Get It There By 12/24 + Free Shipping on Orders Over $50
eBags, 12/16 — Final Days for 20% Off + Free Shipping - At your door 12/24
Abercrombie & Fitch, 12/16 — Get your A&F gift by Christmas!
HSN, 12/16 — Still Need Gifts? Free Shipping, New Gifts & More Found Here!
Bluefly, 12/16 — OMG! Need a Gift? Extra 25% Off All Sale Items!
Neiman Marcus, 12/16 — Need a DESIGNER GIFT? Here are some hints + Free online rush delivery at ANY PRICE
Crutchfield, 12/16 — Making a list? Get a FREE Xbox or FREE Blu-ray HT this Holiday
Home Depot, 12/16 — Fast Shipping on Last Minute Gifts + Last Day for 10% Off LG Appliances
Neiman Marcus, 12/16 — Last-Minute Gifts come with FREE Gift Wrap + Free online rush delivery at ANY PRICE
Lillian Vernon, 12/16 — Last Chance of 2009 to Get 20% Off Your Order!
Sears, 12/16 — Last Chance! Exclusive Online Only Savings Ends Today!
Crate & Barrel, 12/16 — Making spirits (the drinking kind) brighter. Free Shipping details...
Barnes & Noble, 12/16 — Save up to 90% on Used Textbooks
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
Labels: AM Inbox, Christmas, Design Issues, Mobile Devices, Norm Thompson, Overstock, Walgreens
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posted at 2:47 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
2 Comments:
Overstock is not promoting an Android app...they are promoting their mobile site for Droid users.
Thanks, Anonymous. Clearly I got excited when I saw that they were promoting anything Droid and just read into that it was an app. I've corrected the post. Thanks again.
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