AM Inbox: First reference to New Year's

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Williams-Sonoma, 12/9 — Special Holiday Offer: 4 Bonus Bottles of Bubbly with Your Wine Club Order‏
Williams-Sonoma gives us our first reference to the New Year. There won’t be many other references this week, but next week references to New Year’s will pick up. For ideas and insights to help you plan your New Year’s campaigns, check out the 2009 New Year’s Season Finale.



J&R, 12/10 — We've gone BACK 2 BLACK! Black Friday Prices All Weekend Long!
For the past three weeks, over 9% of retail emails have included animated gifs. This one from J&R is fun, gets your attention in the preview pane, and supports the message of the email.



Sony, 12/9 — Trade-in and SAVE This Holiday Season ENDS 12/24‏
In addition to retailers offering layaways, payment plans and deferred payments, Sony gives us another example of how retailers are trying to make spending more palatable to cash-strapped consumers.



SUBJECTIVITY SCANNER: Select noteworthy subject lines
Linens ’n Things, 12/9 — Hurry, December 17th is the Last Day to Shop for Standard Christmas Delivery!
Costco, 12/10 — 15 Shopping Days Until Christmas! Find Gifts Galore at Prices You'll Adore!
Coldwater Creek, 12/11 — Only 2 more weeks! 30% off EVERYTHING. Wrap it up!
L.L. Bean, 12/10 — FREE Shipping + Wrap Up Your Holiday Shopping‏
Kmart, 12/10 — 2 Days Of Better Than Black Friday Prices Joe Boxer Fleece Just $5‏
Lillian Vernon, 12/9 — Get $10 Off Your Entire Order with the Best Holiday Deals' 2nd Offer!
Lillian Vernon, 12/11 — Shop the Sale & Get an Additional 15% Off with Holiday Special #3‏
Lane Bryant, 12/9 — On My 10th Day Of Shopping Lane Bryant Offered Me: 50% Off Holiday Dresses‏
Lane Bryant, 12/10 — On My 11th Day Of Shopping Lane Bryant Offered Me: Buy 1 Get 1 FREE Tops‏
Lane Bryant, 12/11 — On My 12th Day Of Shopping Lane Bryant Offered Me: Buy 1 Get 1 FREE Sitewide‏
Blair, 12/9 — Today you enjoy TWO big deals and free shipping‏
Blair, 12/10 — Day 10: Cozy Gifts and Free Shipping‏
Blair, 12/11 — Take an extra 25% off clearance with today's deal‏
ShopNBC, 12/9 — Day Seven Primo for the Vino‏
ShopNBC, 12/10 — Day Eight Shades of Spectacular‏
ShopNBC, 12/11 — Day Nine Movado moves closer‏
HP, 12/9 — 12 Days of Gifts - Day 7‏
HP, 12/10 — 12 Days of Gifts - Day 8‏
HP, 12/11 — 12 Days of Gifts - ENDS SOON!‏
Fingerhut, 12/10 — Fingerhut: Countdown to Christmas Day 10 - Get a FREE GIFT!‏
Avon, 12/10 — FREE SHIPPING during Avon's 12 Days of Christmas Event‏
Staples, 12/9 — One day holideal - Hurry Wednesday 12/9 ONLY!
1-800-Flowers.com, 12/9 — Only $24.99 each, your choice of two holiday hits‏
Omaha Steaks, 12/9 — FREE SHIPPING 4 FREE GIFTS Gifts starting at $19.99‏
Orvis, 12/9 — The perfect last-minute gift-giving solution. 65+ timepieces from Orvis.
Coach, 12/9 — Perfect presents: $198 handbags‏
Crate & Barrel, 12/9 — Need a sweet gift for the Chocoholic? Free Shipping details...‏
Hanna Andersson, 12/10 — Nick Of Time Savings On Organic Long Johns & Sleepers!‏
Sam’s Club, 12/10 — Shop today for holiday savings on electronics‏
Macy’s, 12/10 — FREE SHIPPING + GREAT SAVINGS on gifts for her!
JC Whitney, 12/10 — Holiday Offer So Good - You'll Need To Take A Seat!‏
Crate & Barrel, 12/11 — Impressive gifts for $30 (and lots less!). Free Shipping details...
Old Navy, 12/10 — Save 20% + $5, $10, $15 Gifts‏
Brookstone, 12/10 — Shop our top gifts by price and let Brookstone make giving easy Plus FREE Sitewide Shipping!‏
JCPenney, 12/9 — Over 1,200 Gifts Are Here At Very Merry Prices!
Norm Thompson, 12/9 — Today Only - 15% off more than 500 great gifts!‏
Coldwater Creek, 12/9 — $30 off + Free Shipping. Check your list now & SAVE!
Bluefly, 12/9 — Now Up To 55% Off The PERFECT Gift! EXTRA 15% OFF Our Gift Finder - Today Only!‏
Saks Fifth Avenue, 12/9 — Your Holiday Style is Here‏
Dick’s Sporting Goods, 12/9 — Looking for a gift? We've got something for everyone!
Oriental Trading, 12/10 — Get everything under the tree shipped for FREE (no minimum)
Norm Thompson, 12/11 — 25% OFF ENTIRE WEBSITE - no ifs, ands or buts!‏
Chadwick’s, 12/11 — On Sale Now: Top-Selling Gifts! Plus FREE cardigan & more!
Orvis, 12/11 — The best gifts of 2009 - shop our Top-Rated Gifts collection.‏
J. Crew, 12/11 — Up to 30% off your order - our gift to you. 3 days & online only.
Gap, 12/9 — Get 20% Off Gifts with Your Holiday Shopping Pass - Online Only
SmartBargains, 12/11 — Reveal your extra 15%-25% SECRET SANTA savings!
Brookstone, 12/9 — Discover fun and unique stocking stuffers Plus FREE Sitewide Shipping‏
Diamond.com, 12/9 — Stocking Stuffers for as low as $44 Plus Free Shipping on all Orders‏
Costco, 12/11 — Experience the Holiday in High Definition - Save Up to $400 on Proscan HDTVs‏
Neiman Marcus, 12/9 — Free gift wrap + Free Online Shipping at any price‏
Harry & David, 12/9 — Tasty SAVINGS: 20% OFF all gifts - no minimum!
Neiman Marcus, 12/9 — Burberry Gift Picks + Free online shipping at ANY PRICE‏
The Company Store, 12/9 — Give a Gift, Get a Gift - Free $25 Gift Card‏
Northern Tool, 12/9 — Shop Our Clearance Section for Great Gift Ideas & Save + Free Gift Card‏
Toys “R” Us, 12/10 — Santa's Super Fri & Sat 2 Day Sale, Dec. 11 & 12 Only! Big Deals on the Hottest Toys!‏
Cooking.com, 12/9 — Retro Holiday Recipes: Cheese Fondue, Deviled Eggs + More‏
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