AM Inbox: Repetition is key. The key is repetition.
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Sears, 12/15 — Hurry, savings end soon! Enter coupon code EXCLUSIVE
Especially during the holidays, people are in a hurry. Make it easy for them to take action. This Sears email provides a great example of reiterating the main call-to-action so there’s no confusion on what to do. They include the coupon code in the subject line—so you don’t even have to open the email to take advantage of the offer—and then again in the preheader message and body copy. Plus, they include SWYN links to subscribers can share the code with their friends and family members. The only thing they could have done to make this email more easily shareable was to render more of the body copy in HTML text. In the current design, only the code is HTML text.
Kohl’s, 12/15 — Starts today! Save an EXTRA 30%, 20% or 15%
Kohl’s is supporting their sale messaging with testimonials from customers who saved a lot on their holiday shopping. To encourage story-sharing, Kohl’s is offering up the chance to win a $100 gift card. That’s a very small price to pay for a more well-rounded message with human appeal.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
1-800-Flowers, 12/15 — Free Holiday Shipping Upgrade
Blair, 12/15 — We'll upgrade your order for free!
The Company Store, 12/15 — Upgrade to Ultra Warmth & Express Delivery
Neiman Marcus, 12/15 — TWO DAYS ONLY! Save an EXTRA 30% OFF Last Call Online Clearance + Free online rush delivery at ANY PRICE
Orvis, 12/15 — Guaranteed Christmas delivery. Last chance to order.
Cooking.com, 12/15 — Last Chance: Get Your Gifts in Time + Gift Certificates
Lillian Vernon, 12/15 — Last Chance this Year for 20% Off with Our 5th Special
Macy’s, 12/15 — The last One Day Sale before Christmas... Save on thousands of gifts now!
Gap, 12/15 — Our Last Hoorah: Get 25% Off Your Online Purchase, 2 Days Only
Montgomery Ward, 12/15 — Need Guaranteed Holiday Delivery? No Problem!
Drs. Foster & Smith, 12/15 — Hurry! There's Still Time to Order!
Newegg, 12/15 — Our Biggest Holiday Sale Starts Now!
Ann Taylor, 12/15 — Our Favorite Gifts + New Markdowns Added!
Sports Authority, 12/15 — Holiday Gift Ideas + Guaranteed Delivery & Free Shipping on Thousands of Items
Office Depot, 12/15 — Light Up the Holidays with these Smart Last Minute Gifts!
Spiegel, 12/15 — Over 45 Perfect Presents, ALL UNDER $25!
Bloomingdale’s, 12/15 — Holiday Treasures Under $100
Ralph Lauren, 12/15 — One Of A Kind Gifts
Brookstone, 12/15 — Discover this year's hottest holiday gifts plus FREE Sitewide Shipping!
TigerDirect, 12/15 — 48 Hour Holiday Liquidation Event: New Laptop $349...New PC $189...New 19" LCD $99...New 10mp Camera $69
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SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
Sears, 12/15 — Hurry, savings end soon! Enter coupon code EXCLUSIVE
Especially during the holidays, people are in a hurry. Make it easy for them to take action. This Sears email provides a great example of reiterating the main call-to-action so there’s no confusion on what to do. They include the coupon code in the subject line—so you don’t even have to open the email to take advantage of the offer—and then again in the preheader message and body copy. Plus, they include SWYN links to subscribers can share the code with their friends and family members. The only thing they could have done to make this email more easily shareable was to render more of the body copy in HTML text. In the current design, only the code is HTML text.
Kohl’s, 12/15 — Starts today! Save an EXTRA 30%, 20% or 15%
Kohl’s is supporting their sale messaging with testimonials from customers who saved a lot on their holiday shopping. To encourage story-sharing, Kohl’s is offering up the chance to win a $100 gift card. That’s a very small price to pay for a more well-rounded message with human appeal.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
1-800-Flowers, 12/15 — Free Holiday Shipping Upgrade
Blair, 12/15 — We'll upgrade your order for free!
The Company Store, 12/15 — Upgrade to Ultra Warmth & Express Delivery
Neiman Marcus, 12/15 — TWO DAYS ONLY! Save an EXTRA 30% OFF Last Call Online Clearance + Free online rush delivery at ANY PRICE
Orvis, 12/15 — Guaranteed Christmas delivery. Last chance to order.
Cooking.com, 12/15 — Last Chance: Get Your Gifts in Time + Gift Certificates
Lillian Vernon, 12/15 — Last Chance this Year for 20% Off with Our 5th Special
Macy’s, 12/15 — The last One Day Sale before Christmas... Save on thousands of gifts now!
Gap, 12/15 — Our Last Hoorah: Get 25% Off Your Online Purchase, 2 Days Only
Montgomery Ward, 12/15 — Need Guaranteed Holiday Delivery? No Problem!
Drs. Foster & Smith, 12/15 — Hurry! There's Still Time to Order!
Newegg, 12/15 — Our Biggest Holiday Sale Starts Now!
Ann Taylor, 12/15 — Our Favorite Gifts + New Markdowns Added!
Sports Authority, 12/15 — Holiday Gift Ideas + Guaranteed Delivery & Free Shipping on Thousands of Items
Office Depot, 12/15 — Light Up the Holidays with these Smart Last Minute Gifts!
Spiegel, 12/15 — Over 45 Perfect Presents, ALL UNDER $25!
Bloomingdale’s, 12/15 — Holiday Treasures Under $100
Ralph Lauren, 12/15 — One Of A Kind Gifts
Brookstone, 12/15 — Discover this year's hottest holiday gifts plus FREE Sitewide Shipping!
TigerDirect, 12/15 — 48 Hour Holiday Liquidation Event: New Laptop $349...New PC $189...New 19" LCD $99...New 10mp Camera $69
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
Labels: AM Inbox, Kohl's, Sears, Subject Lines, Testimonials
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posted at 11:49 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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