Friday, December 04, 2009

Ping Time: Email metrics, Urban Outfitters' opt-in, how to listen, etc.

Our latest spin around the mediasphere turned up the following nuggets:

>>Loren McDonald of Silverpop explains how to use email metrics to uncover how your emails are truly performing. >>Follow the ping

>>Dylan Boyd of eROI details Urban Outfitters’ opt-in process and all the ways that they say “Thanks” to their subscribers. >>Follow the ping

>>Stefan Pollard of Responsys lays out several ways in which you can listen to your subscribers, including getting rid of your do-not-reply email addresses. >>Follow the ping

>>In Smith-Harmon’s latest Email Insider column, Darrah MacLean discusses copywriting around Black Friday and Cyber Monday. >>Follow the ping
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posted at 1:52 PM by Chad White

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