With retailers relying more heavily on email marketing this holiday season, both Black Friday (Nov. 27) and Cyber Monday (Nov. 30) hit all-time highs in terms of email volume. “Cyber Sunday” (Nov. 29), the day before Cyber Monday, also saw record email volume.
On Black Friday, 69% of major online retailers sent at least one promotional email, up from 59% in 2008, as tracked by the Retail Email Blog. On Cyber Monday, 71% sent at least one promotional email, making it both the most popular retail email day of this year and also the most popular of all-time. Last year, 70% of retailers sent email on Cyber Monday. And on Cyber Sunday, 45% of retailers sent at least one promotional email, up from 36% last year. That made Nov. 29 the biggest Sunday ever for retail email marketing.
This 5-page report goes on to provide more details and statistics around these three important days, including discussing messaging trends.
>>Download “Black Friday and Cyber Monday Set Retail Email Volume Records” for free. (This is a direct download of the PDF. There are no forms to complete.)
Other reports available from Responsys:
Retail Email Guide to Multichannel Engagement
Many Retailers Not Optimizing Preheader Text
Retail Email Guide to the Holiday Season
FTAF vs. SWYN
Email Design Look Book 2009
Email Navigation Differs Radically from Website Navigation
Soon Even More Emails Won't Be Optimized for Width
Retail Welcome Email Benchmark Study
…and you can find even more reports on Responsys' Downloads page.
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