Week-End Trends: Peak in email volume approaching
Email activity and promotional trends during the past week:
The Retail Email Index: The average weekly promotional email volume sent by top online retailers to each of their subscribers rose 3% week-over-week to a new year-to-date high of 3.7 emails during the week ending Dec. 4, 2009. It’s up 44% from where it was four weeks ago and it’s up 12% year-over-year (moving 4-week average versus comparable 4-week moving average last year).
The Retail Email Participation Rate: Monday, which was Cyber Monday, was the most popular day to send retail emails last week—and indeed was the most popular day of the year thus far.
The Retail Email Seasonality Meter: Holiday messaging will continue to dominate inboxes for the next two weeks and then we’ll start seeing New Year’s messaging.
Selling Seasons on the Horizon:
Christmas (12/25): Retail Email Guide to the Holiday Season, Christmas 2008 Season Finale
New Year’s (1/1): New Year’s 2009 Season Finale
Valentine’s Day (2/14): Valentine’s Day 2009 Season Finale
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SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
The Retail Email Index: The average weekly promotional email volume sent by top online retailers to each of their subscribers rose 3% week-over-week to a new year-to-date high of 3.7 emails during the week ending Dec. 4, 2009. It’s up 44% from where it was four weeks ago and it’s up 12% year-over-year (moving 4-week average versus comparable 4-week moving average last year).
The Retail Email Participation Rate: Monday, which was Cyber Monday, was the most popular day to send retail emails last week—and indeed was the most popular day of the year thus far.
The Retail Email Seasonality Meter: Holiday messaging will continue to dominate inboxes for the next two weeks and then we’ll start seeing New Year’s messaging.
Selling Seasons on the Horizon:
Christmas (12/25): Retail Email Guide to the Holiday Season, Christmas 2008 Season Finale
New Year’s (1/1): New Year’s 2009 Season Finale
Valentine’s Day (2/14): Valentine’s Day 2009 Season Finale
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
Labels: Christmas, Cyber Monday, Week-End Trends
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posted at 10:15 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
1 Comments:
Mirrors what we are seeing, but it's good to see actual hard data from someone else!
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