Reportlet: Majority of Retailers Fail Hotmail-Firefox Rendering Test
Because email clients support different CSS and HTML coding, getting your emails to render correctly in all the major email platforms can be challenging, especially since support tends to change without notice. Rendering challenges are compounded by the fact that the browsers used by subscribers can also affect how an email displays.
One rendering challenge arises from how Hotmail displays emails when viewed in Firefox. If emails are not coded properly, a border is added to every image. An examination of emails from 102 major online retailers revealed that 55% of them had not properly coded their emails to circumvent this problem.
This new 5-page report discusses this issue in more detail, shares examples, and provides the fix to avoid the issue.
>>Download “Majority of Retailers Fail Hotmail-Firefox Rendering Test” from Smith-Harmon’s Research Library for free.
Other reports available from Smith-Harmon:
Retail Email Year-End Trends for 2009
Black Friday and Cyber Monday Set Retail Email Volume Records
Retail Email Guide to Multichannel Engagement
Many Retailers Not Optimizing Preheader Text
Retail Email Guide to the Holiday Season
FTAF vs. SWYN
Email Design Look Book 2009
Email Navigation Differs Radically from Website Navigation
…and you can find even more reports in Smith-Harmon’s Research Library.
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
One rendering challenge arises from how Hotmail displays emails when viewed in Firefox. If emails are not coded properly, a border is added to every image. An examination of emails from 102 major online retailers revealed that 55% of them had not properly coded their emails to circumvent this problem.
This new 5-page report discusses this issue in more detail, shares examples, and provides the fix to avoid the issue.
>>Download “Majority of Retailers Fail Hotmail-Firefox Rendering Test” from Smith-Harmon’s Research Library for free.
Other reports available from Smith-Harmon:
Retail Email Year-End Trends for 2009
Black Friday and Cyber Monday Set Retail Email Volume Records
Retail Email Guide to Multichannel Engagement
Many Retailers Not Optimizing Preheader Text
Retail Email Guide to the Holiday Season
FTAF vs. SWYN
Email Design Look Book 2009
Email Navigation Differs Radically from Website Navigation
…and you can find even more reports in Smith-Harmon’s Research Library.
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
Labels: Coding Issues, Rendering, Reportlet
If you enjoyed this post, please subscribe (RSS/email) or
posted at 4:08 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
5 Comments:
I wonder if this is because email testing services such as Litmus only test Hotmail in IE, not Firefox, and as such get missed. As a habit, we send a test to personal Hotmail and Gmail accounts in addition to Litmus to be sure.
Eli, it's clearly wise to cover all your bases. I have heard from Fingerprint and Litmus will be adding multi-browser webmail testing in the next few months. Hopefully that will help raise awareness further about this issue.
Wow, thanks for this! I *never* check my Hotmail in FF. So I did and now look...little white lines. Soon to be fixed - thanks again!
Hi, Chad,
Thanks for this tip. I tried it today, and it worked fine on Hotmail. However, I am still seeing white lines on Gmail. What can I do about that?
Karla,
Hmm, that's probably an unrelated issue. Not sure what in your coding is causing that offhand.
Post a Comment
Links to this post:
Create a Link