Week-End Trends: St. Patrick's Day messaging to bubble up
Email activity and promotional trends during the past week:
The Retail Email Index: Top online retailers sent each of their subscribers 2.2 promotional emails on average during the week ending Mar. 5, 2010. That’s flat week-over-week, on par from where it was four weeks ago, and up 11% year-over-year.
The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: St. Patrick’s Day references will pick up this week and peak the next. Then retailers will focus their attention on Easter.
Selling Seasons on the Horizon:
St. Patrick’s Day (3/17): St. Patrick’s Day 2009 Season Finale
Easter (4/4): Easter 2009 Season Finale
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
The Retail Email Index: Top online retailers sent each of their subscribers 2.2 promotional emails on average during the week ending Mar. 5, 2010. That’s flat week-over-week, on par from where it was four weeks ago, and up 11% year-over-year.
The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: St. Patrick’s Day references will pick up this week and peak the next. Then retailers will focus their attention on Easter.
Selling Seasons on the Horizon:
St. Patrick’s Day (3/17): St. Patrick’s Day 2009 Season Finale
Easter (4/4): Easter 2009 Season Finale
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
Labels: Easter, St. Patrick's Day, Week-End Trends
If you enjoyed this post, please subscribe (RSS/email) or
posted at 11:43 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
0 Comments:
Post a Comment
Links to this post:
Create a Link