The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Linens ’n Things, 4/29 — Email Exclusive: Top Secret Sale!
While still a very niche strategy, I’m seeing Facebook increasingly used as a landing page for email content. Contests are by far the most popular to host on Facebook, but I’ve also seen previews of apparel collections and in this email, Linens ’n Things uses it as the landing page for the reveal of what appears to be a mystery deal promotion. While the promo code is revealed on the landing page, the actual offer isn’t, which will likely lead to lots of abandonment. It’s hard enough to get one click, but requiring two or more clicks to discover what the offer is will surely frustrate some subscribers.
Gap, 4/29 — Last Day to Save 15% on Your Online Purchase
As a continuation of their declining rewards campaign from earlier this week (see Apr. 28 AM Inbox), Gap sent this email, which doesn’t mention the 20% savings that could have been had if subscribers had acted more quickly. Presumably some subscribers will have seen the other email (before or after the deal expired) so there’s no reason to rub it in their face that they missed out on an additional 5% off. I’m often of two minds on this, since reminding folks that had they been more responsive they’d have had a better deal is a good way to generate urgency. At the same time, you don’t want to frustrate those subscribers who just aren’t in a position to open your emails on the day you send them. If they feel that they’re often missing out on the best deals because they’re not quick enough, they may ask themselves if being a subscriber is really worth it.
Spiegel, 4/29 — TODAY ONLY! EXTRA 25% OFF any Stylist Advice outfit!
In the wake of launching their online Signature Style Magazine (see Apr. 27 AM Inbox), Spiegel has redesigned their header and navigation bar, adding a “The Magazine” nav link. To make room for the new link, they cut their “Sale” link and shortened “Signature Luxury Fabric Collections” to just “Signature Collections.” In addition to those nav link changes, they added a rule on the top and bottom of the nav bar and sunk the “g” in their logo behind it. Classy-looking.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Walgreens, 4/29 — There's Still Time for Mom: 33% OFF Prints and Photo Gifts | Offer Extended
J&R, 4/29 — Mother's Day is May 9. . . Get a Gift for the Modern Mom!
Diamond.com, 4/29 — Top 10 Gifts For Mother's Day PLUS Free Shipping
eBags, 4/29 — Mother's Day Sale - 4 Days Only
Newegg, 4/29 — Gift Ideas for Mother's Day: $349.99 Acer 3GB RAM Laptop, $167.00 Garmin 4.3" GPS...
Sam’s Club, 4/29 — Amazing savings on gifts for Mom
Costco, 4/29 — Navigate Your Way to Great Mother's Day Gift Ideas PLUS More Exclusive Online Savings!
Sears, 4/29 — Coming Soon! Meet Dr. Rey at your local Sears!
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3 comments:
Personally, I'm less surprised in Linen N Things choice of using FB as a landing page than I am that they have no one in their marketing department who can work Photoshop. Worst cutout ever.
haha, I was about to say the same thing as Stacy just said...you beat me to it!
I suppose it is a shoddy piece of creative.
But a nice idea anyways. Anyone had any positive experiences with this? I must admit it has got my creative juices flowing!
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