Gap, 4/27 — Today Only! 20% Off Your Online Purchase
With the average email recipient taking around 24 hours to open an email, according to Pivotal Veracity, most of your subscribers won’t see a 24-hour deal in time to take advantage of it unless they’re given ample warning. In this email, Gap responds to this reality by giving recipients that are quick to open their emails the maximum discount. But those who don’t see the email until the following day are only able to take advantage of a lesser deal, as so on. It’s an interesting tactic for creating urgency for future campaigns.
Cooking.com, 4/27 — Last-Chance: Get it there for Mother's Day
As a former editor, I’m a stickler for hyphenation. In the 2009 Oopsy Hall of Fame, I point out numerous hyphen omissions. Well, here’s a rare case of an unnecessary hyphen: “Last Chance” should be hyphen-free, since it’s not modifying a noun. For example, if they had promoted “Last-Chance Deals,” it would need a hyphen.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Williams-Sonoma, 4/27 — Perfect for Mom: Handmade Spring Wreaths
Saks Fifth Avenue, 4/27 — Mother's Day Gifts Under $150
Tiffany & Co. 4/27 — Mother's Day Gifts from Paloma Picasso
Linens ’n Things, 4/27 — Shop for Mom & Save 10% + Free Shipping!
Barnes & Noble, 4/27 — 30% Coupons Are Here - Get More For Your Money For Mom
Oriental Trading, 4/27 — Save $10 + get FREE shipping on patriotic fun
L.L. Bean, 4/27 — Flip-Flops Worth Raving about--in New Prints and Colors
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
0 comments:
Post a Comment