My latest spin around the mediasphere turned up the following nuggets:
>>Morgan Stewart of ExactTarget explains how silos hurt consumers’ email experience, while not doing brands any favors either. >>Follow the ping
>>Anna Yeaman of Style Campaign assembles horizontally scrolling emails from 10 brands and offers advice on how to execute this design well. >>Follow the ping
>>Larry Chase interviews web analytics expert Bryan Eisenberg about creating effective calls-to-action. >>Follow this call-to-action (hat tip to Linda Bustos of GetElastic)
>>Loren McDonald of Silverpop highlights the key findings of their research on shopping cart abandonment emails. >>Follow the ping
>>Liz Lynch of e-Dialog shares an example of how Borders uses purchase data to add personalized recommendations to their promotional emails. >>Follow the ping
>>Raleigh Briggs of Smith-Harmon shares her favorite Earth Day email. >>Follow the ping
>>Dylan Boyd of eROI talks about the iPad and what it means for email marketing. >>Follow the ping
>>Mark Brownlow of Email Marketing Reports updates his email marketing search engine, OnlineMarketing.info, notably adding over 200 Twitter accounts to the search universe. >>Follow the ping
>>In my latest Email Insider column, I share the results of our “Email Feud” survey and talk about the things that surprised or didn’t surprise me about them. >>Follow the ping
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