Animated gifs, which flip through two or more images to create motion or present additional information, are experiencing a resurgence of popularity after falling out of fashion several years ago. Among the major online retailers tracked by the Retail Email Blog, animated gif usage was up 35% in March compared to March 2009. Plus, nearly 40% of retailers have used an animated gif in at least one email during the past 12 months.
This free 9-page report discusses the three major limitations of animated gifs, deliverability concerns, and outlines a number of animated gif tactics used by major retailers.
>>Download “Animated Gif Usage Surging” for free. (This is a direct download of the PDF. There are no forms to complete.)
Other reports available from Responsys:
Retail Email Unsubscribe Benchmark Study
Majority of Retailers Fail Hotmail-Firefox Rendering Test
Retail Email Year-End Trends for 2009
Retail Email Guide to Multichannel Engagement
Many Retailers Not Optimizing Preheader Text
FTAF vs. SWYN
Email Navigation Differs Radically from Website Navigation
…and you can find even more reports on Responsys' Downloads page.
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