AM Inbox: First reference to the 4th of July

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Lillian Vernon, 5/12 — New Ways to Save 80% in the Sale - Plus, an Added 10% Off Inside!‏
While they don’t mention it explicitly, I’m going to call the “Patriotic ‘Fireworks’ Wreath” in this Lillian Vernon email the first reference to the 4th of July. For ideas and insights for your 4th of July campaigns, check out the 4th of July 2009 Season Finale.



Chadwick’s, 5/12 — Hurry! Our 3-Hour exclusive starts now!
Lunchtime and midnight madness deals, where a promotion runs for just a few hours in the middle of the day or middle of the night, are not uncommon. In this email, Chadwick’s puts their own unique spin on these limited-time offers by having a discount that decreases throughout the day. It’s similar to a recent Gap email that promoted discounts that diminished over the course of several days (see Apr. 28 AM Inbox).



TigerDirect, 5/12 — chad@url.com, did you see the coupons Carl added to the Tiger email? See attached...‏
TigerDirect’s emails have been getting wider and wider over the past few days. Yesterday’s email was 815 pixels wide, which is extremely wide, according to the findings of our Soon Even More Emails Won’t Be Optimized for Width report. Their May 11 email was a more reasonable 720 pixels wide, and their May 10 email was a very reasonable 660 pixels wide. It’s good to test email width, but we certainly recommend widths between 600 and 700 pixels.

You’ll need to click through to the full-sized image to see the full width, but the difference is noticeable by looking at the navigation bar, which wasn’t changed in the wider versions.







SUBJECTIVITY SCANNER: Select noteworthy subject lines
Neiman Marcus, 5/12 — Are you living with your head in the clouds? [promoting items for frequent fliers]
NFLshop, 5/12 — New Product Alert: New York Giants Dad T-Shirts
Diamond.com, 5/12 — Perfect Graduation Gifts - Get 20% Off
eBags, 5/12 — Summer Kickoff Event
Ann Taylor, 5/12 — Summer Tees - Buy 1 Get 1 50% Off!
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive