Friday, May 28, 2010

Ping Time: RIP Stefan Pollard, personalized greetings, etc.

My latest spin around the mediasphere turned up the following nuggets:

>>The industry remembers Stefan Pollard, an email marketing guiding light and all around fantastic guy. >>Follow the ping

>>The strategy team at Bronto Software tackles when personalized greetings are worthwhile after the topic bubbled up on Twitter. >>Follow the ping

>>Morgan Stewart of ExactTarget also takes on personalized greetings, offering up several alternatives that are likely to demonstrate familiarity better. >>Follow the ping, $FirstName$

>>Mark Brownlow of Email Marketing Reports discusses the battling roles of email as direct response and digital facilitator. >>Follow the ping

>>Mashable covers the launch of the new Hotmail, explaining the changes and new features. >>Follow the ping

>>Loren McDonald of Silverpop tells you which email metrics you should really be paying attention to. >>Follow the ping

>>Matt Vernhout of Email Karma shares a rendering fix in the wake of changes at Gmail. >>Follow the ping

>>In my latest Email Insider column, I write about how marketers aren’t taking Boomers into consideration enough when designing emails. >>Follow the ping
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