The Retail Email Index: Top online retailers sent each of their subscribers 2.7 promotional emails on average during the week ending May 28, 2010. That’s up 5% week-over-week, down 3% from where it was four weeks ago, and up 12% year-over-year.
The Retail Email Participation Rate: Friday, the last weekday before Memorial Day, was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: The late arrival of Memorial Day finally revived retail email volumes. Already retailers are shifting their messaging toward Father’s Day, which is on June 20 this year.
Selling Seasons on the Horizon:
Graduation (May-June): Graduation 2009 Season Finale
Father’s Day (6/20): Father’s Day 2009 Season Finale
Independence Day (7/4): 4th of July 2009 Season Finale
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