Alibris, 6/9 — Search, seek, and scour Find books now, Book Lover
Alibris has redesigned their email template, doing a much better job of optimizing it for preview panes. First, they dropped the “add to address book” request from their preheader. This is a request that should be made strongly on opt-in confirmation pages and in welcome emails. Having it at the top of every email is generally a waste of valuable real estate. Second, they abandoned their tabbed nav bar in favor of a tighter, more traditional one. Third, they dramatically reduced the size of their search box. Those three changes allowed them to reduced the size of their header to 140 pixels tall from roughly 315 pixels tall. That brings much more of the primary message up into preview panes. Alibris also narrowed their email tamplate to 590 pixels from 620 pixels, which makes it even more mobile-friendly.
Here’s the new design (left) and the old design from a June 6 email:
Target, 6/9 — What a splash: Sale + shipping offers on select water fun.
It looks like Target was doing an A/B test looking at the effect of secondary message banners. Unfortunately I received both versions at the same email address.
Pirates of the Caribbean Online, 6/9 — Pirates Online Free Offer - Secret Flatulent Fizz Potion
Of all the brands I track, Disney has the most liberal permission-sharing practices. Sign up for emails from the Disney Store and you’ll also get emails from Disney Family, Disney Interactive Studios, Walt Disney Pictures, ABC.com and… Pirates of the Caribbean Online. Worse, there doesn’t seem to be a way to opt-out of receiving emails from these sister brands without opting out of Disney Store’s emails. Perhaps the strength of the Disney brand protects them from serious consequences from their liberal permission practices, but most other brands wouldn’t be able to get away with it. For some much safer tactics for cross-promoting your sister brands, check out Cross-Promoting Sister Brands Safely.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Sports Authority, 6/9 — Chicago Blackhawks are 2010 Stanley Cup Champions - Get Your Gear
Sears, 6/9 — Father's Day is June 20th - save on gifts for Dad
Bloomingdale’s, 6/9 — Don't Forget Dad! + Free Gift
Orvis, 6/9 — There's still time to get your father the special gift he deserves.
Cabela’s, 6/9 — $5 Shipping - Just in time for our Father's Day Sale!
Saks Fifth Avenue, 6/9 — Ralph Lauren Gifts for Dad
HP, 6/9 — Two Great Deals for Dad Only at HP
eBags, 6/9 — Top Picks For Dad on Sale + Free Shipping
Harry & David, 6/9 — 3 DAYS to SAVE 20% - Get Dad a little something extra, or treat yourself with the savings!
Hallmark, 6/9 — Treat dads and grandpas to gifts made just for them.
Art.com, 6/9 — Offer Upgrade: 20% off Site Wide + Gift Ideas for Dad!
Sportsman’s Guide, 6/9 — Great Gift Ideas for Dad and more from The Guide!
Toys “R” Us, 6/9 — FREE Zhu Zhu Pet! New Long Haired & Wild Bunch here! Collect Them All!
_____________________
SEARCH... Recent Posts / By Selling Season / By Topic / By Retailer / Monthly Archive
0 comments:
Post a Comment