Newegg, 6/28 — Hit the ground running this week with 5 fabulous Guerrilla Deals!
Newegg sells stuff that lots of other retailers sell, so they have to differentiate themselves through their pricing, service and brand voice. Newegg has been sending these Guerrilla Deals emails for a little while now, but the language in this one really caught my attention for being fun but still expressive. “…Regenerate like zombie hydra heads.” “Zombie Price Regeneration…” This wording is sure to resonate with their core male 20-something shoppers.
Toys “R” Us, 6/28 — Free $10 Gift Card with The Last Airbender! Plus, Special Wii Edition, Only at TRU!
Just like Twitter’s character limit sometimes causes folks to use abbreviations that are unknown to some readers, subject lines also sometimes lead to alienating abbreviations—like TRU in this email’s subject line. When I saw that I immediately thought of TruTV, which of course made no sense. After thinking about it for a minute I figured out it’s short for Toys “R” Us, but I’ve never seen then use that shorthand before. Their corporate website is tru.com, but I don’t think there’s much awareness of that. Maybe I’m wrong here and not up on my Toys “R” Us-speak, but the point is to avoid insider-speak and use words that your average subscriber will easily understand.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Sam’s Club, 6/28 — Celebrate July 4th with sweet summer savings.
Cooking.com, 6/28 — Fourth of July Recipes: Potato Salads, Cole Slaws + Bean Salads
Lane Bryant, 6/28 — Last Day For $1.99 Shipping + 4 Hot Looks For The 4th Of July
Diamond.com, 6/28 — Enchanted Rubies - July Birthstone
Toys “R” Us, 6/28 — Our Best Deal just got Better! Now Free Shipping on orders of only $49 or more at Toysrus.com & Babiesrus.com!
Bloomingdale’s, 6/28 — Save NOW Until 4AM: Time Is Ticking!
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