The Retail Email Index: Top online retailers sent each of their subscribers 2.7 promotional emails on average during the week ending July 30, 2010. That’s down 3% week-over-week, up 2% from where it was four weeks ago, and up 9% year-over-year.
The Retail Email Participation Rate: Monday and Friday were the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: While Christmas messaging is set to disappear for August, back-to-school messaging should peak in mid August. In the next couple of weeks or so we should also see our first references to Halloween. I don’t know, perhaps on Friday the 13th (Aug. 13)?
Selling Seasons on the Horizon:
Back to School (June-September): Back-to-School 2009 Season Finale
Labor Day (9/6): Labor Day 2009 Season Finale
Columbus Day (10/11): Columbus Day 2009 Season Finale
Christmas (12/25): Christmas 2009 Season Finale and the 2009 Retail Email Guide to the Holiday Season (2010 Holiday Guide coming soon)
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