Omaha Steaks, 8/15 — 50% OFF EVERYTHING! Yes, shipping too!...72 HOURS ONLY
Omaha Steaks gives us our first reference to Labor. For insights and inspiration for your Labor Day campaigns, check out the Labor Day 2009 Season Finale.
Petco, 8/15 — PETCO Summer Scavenger Hunt! Win Prizes + FREE Shipping on $25
Reminiscent of Buy.com’s Tweet ’n Seek campaign (see May 28, 2009 AM Inbox), Petco is running a scavenger hunt campaign that exposes participants to four of their Facebook pages, two of their Twitter accounts, and their blog.
Target, 8/13 — Two days only: Two days only: Save 10% on clothing, baby finds + home updates.
Ignoring the duplication in the subject line, this email is really interesting as Target likely caught people’s attention with this postcard email because it ditches their usual template. It not only doesn’t use any preheader text, but it also jettisons their usual header and navigation bar. It positions the Target logo prominently on the right-hand side of the email and brings the navigation bar back in next to the primary call-to-action. Although they use alt text, Target missed a great opportunity to use HTML text for the body copy—or at least a big chunk of it.
Frederick’s of Hollywood, 8/13 — The sexiest new legwear, new markdowns + free shipping.
This Frederick’s design is novel because of its right-to-left diagonal design that guides the eye down the email to the inset image in lower right-hand corner. A clear call-to-action in the form of a button would have made this design even more powerful.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Kohl’s, 8/13 — Back-to-School Essentials: Save an extra 30%, 20% or 15%
Office Depot, 8/13 — Make the Grade with SMART Savings - Preview the 8/15 Ad
Target, 8/15 — Class in session: Deals on great stuff for college life.
eBags, 8/13 — Extra 10% Off + Top Back to School Brands Equals A+ Deals
Dell, 8/14 — Highly rated customer favorites – popular systems for back to school.
eBags, 8/14 — Ends Sunday - Extra 10% Off + Free Shipping for Back to School
Dick’s Sporting Goods, 8/15 — Great Prices on All Your Back-to-School Needs!
Lillian Vernon, 8/13 — Costumes are Back! Plus, Find Your Last Minute Back to School Needs!
NFLshop, 8/15 — Pre-Season Is Here - Check Out Our New Line Up!
Dell, 8/13 — The new Dell Streak. More than a smartphone. More than a tablet.
Hallmark, 8/15 — The Martha Stewart Show is Moving to Hallmark Channel!
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