Start to finish: The first reference to Labor Day was on Aug. 15. The final reference was on Tuesday, Sept. 7. The biggest day for Labor Day emails was Friday, Sept. 3, although Sunday, Sept. 5, and Monday, Sept. 6, were nearly as popular. Retailers sent the majority of their Labor Day-themed emails after Sept. 2.
Most interesting emails: The two most interesting emails with Labor Day hooks both created urgency around holiday weekend travel. First, in an Aug. 24 email with the subject line “Get Ready for Labor Day Travel - All Orders Ship Free,” JC Whitney promoted auto products for holiday weekend travel.
And then in a Sept. 3 email with the subject line “Traveling This Weekend? Bring Some FREE eBooks Along for the Ride,” Barnes & Noble saves subscribers from car boredom by offering up some free ebooks.
Standout subject lines:
Barnes & Noble, 9/3 — Traveling This Weekend? Bring Some FREE eBooks Along for the Ride
JC Whitney, 8/24 — Get Ready for Labor Day Travel - All Orders Ship Free
Cooking.com, 8/30 — Labor Day BBQ Recipes: Saucy BBQ, Egg Salads + More
Read previous Labor Day Season Finales: 2009, 2008, 2007, 2006
Explore Labor Day tag.
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