The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Sephora, 12/29 — 20% off sale ends Saturday!
In the days after Christmas, those retailers that used a holiday-themed header or navigation bar during November and December revert back to a non-seasonal header. It’s a good opportunity to question the links in your nav bar and the use of header space. Sephora changed their header starting with a Dec. 26 email, dropping the holiday flourishes and adding a link to their new social network, Beauty Talk, which they launched in late October (see Nov. 1 AM Inbox). There are also two links to Beauty Talk at the bottom of the email, so Sephora is clearly trying hard to drive traffic there. Here’s the new header…
And here’s the previous holiday header:
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Dell, 12/29 — Get a great deal on the gift you really wanted - DROID X BY MOTOROLA
Sports Authority, 12/29 — New Year’s Sale Going On Now! Ring In The New Year With A New You - In-Store Only
Sears, 12/29 — Spectacular Savings - Storage, Appliances, Fitness and More!
Costco, 12/29 — Nutrisystem Starting At $259.99 At Costco.com, Start Losing Weight Now!
Nike Store, 12/29 — Conquer Cold-Weather Runs with These Essentials
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