Start to finish: The first reference to Breast Cancer Awareness Month was on Aug. 27. The final reference was on Nov. 2.
The biggest day for Breast Cancer Awareness Month emails was Saturday, Oct. 2, followed by Wednesday, Oct. 6. Retailers sent the majority of their Breast Cancer Awareness Month-themed emails after Oct. 13.
Most interesting emails: In an Oct. 17 email, Bloomingdale’s gives subscribers four ways to support breast cancer research. The four calls-to-action are brief and distinct from each other, offering subscribers some options on how to get involved.
In a Sept. 30 email with the subject line “Give In Style: You Save 25%, We Donate 10%” Ralph Lauren promotes a discount in addition to a cause marketing angle that has them donating 10% of sales. That simple win-win messaging is in the subject line, preheader text and primary message block so there’s no confusion about what Ralph Lauren wants subscribers to do. That primary message is followed up with a charity auction message that appealed to their higher-end customers.
Standout subject lines:
Ann Taylor, 10/6 — Purchase The Ann Cares Card And Help Fight Breast Cancer
Bloomingdale’s, 10/17 — Help Us In The Fight Against Breast Cancer!
NFLshop, 10/12 — Unique Pink NFL Products BID NOW!
Ralph Lauren, 10/2 — Bid Now On One-Of-A-Kind Experiences, Online At The Pink Pony Charity Auction
Read previous Breast Cancer Awareness Month Season Finales: 2009, 2008, 2007, 2006
Explore Breast Cancer Awareness Month tag.
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