Williams-Sonoma — Shop Top-Rated Cutlery
Received this browse-based email after clicking on some cutlery in a Williams-Sonoma promo email over the weekend. The email is straight-forward, with a slightly ambiguous reason for the email (“…as someone who’s shown interest in our Cutlery…) followed by a category call-to-action followed by a three-by-three product grid. The simple design allows for products to be fed in dynamically and for easy replication of the design across other product categories.
Kmart, 3/25 — Suit up with our swimwear sale + buy one, get one 50% off on shoes.
Kmart has been experimenting with the contents of their preheader in recent weeks. This version includes a whitelisting request with an icon that really caught my eye—although at first glance I thought it was an appeal to donate to the Red Cross to support Japan. Sears did the same thing with their preheader, except the plus-sign is blue on theirs.
L.L. Bean, 3/25 — Announcing FREE SHIPPING--no end date, no minimum order
More proof that free shipping is becoming the norm, L.L. Bean announces to subscribers that they are offering free shipping with no minimum as a standing offer. I’ll be curious to see if or how they reiterate that change in upcoming emails. After Macy’s made a similar announcement late last year, they repeated the free shipping offer in many of the emails that followed (see Jan. 27 AM Inbox).
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Orvis, 3/26 — Earth Hour is tonight! Join us in leading the way toward a sustainable future.
Sports Authority, 3/27 — Are You Ready for Opening Day? Get Your Gear Today!
Bluefly, 3/25 — Will You Carry Me? NEW Bags from Rebecca Minkoff, Kooba, Elie Tahari, Vince Camuto…
Neiman Marcus, 3/27 — If life gives you lemons, STELLA makes them tasty...
Oriental Trading, 3/25 — Celebrate your grad's bright future + get FREE shipping
Neiman Marcus, 3/25 — The Spring Face & more must-know TRENDS
Spiegel, 3/26 — Stylist Tips: 3 Ways to Wear Animal Prints!
Drs. Foster & Smith, 3/26 — Read Our Newest Kids Story "Aubrey's New Neighbor"
Staples, 3/25 — The Motorola Xoom tablet has arrived at Staples!
Costco, 3/25 — Introducing the Motorola XOOM Android 3.0 Tablet - Pre-order Yours Today!
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