Week-End Trends: Mother's Day messaging surges, but still depressed

Email activity and seasonal trends during the past week:

The Retail Email Index: The top online retailers sent each of their subscribers 3.3 promotional emails on average during the week ending Apr. 29, 2011. That’s flat week-over-week, up 1% from where it was four weeks ago, and up 15% year-over-year.



The Retail Email Participation Rate: Monday was the most popular day to send retail emails last week.



The Retail Email Seasonality Meter: With Easter out of the way, Mother’s Day messaging surged last week, although it’s still trailing last year’s levels by a significant margin. We also got our first reference to Memorial Day, which is on May 30 this year.



Selling Seasons on the Horizon:
Mother’s Day (5/8): 2010 Season Finale
Father’s Day (6/19): 2010 Season Finale
Graduation (May-June): 2010 Season Finale
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