Yoox, 6/29 — Freedom From Return Fees
With free shipping becoming more and more expected—especially during the holidays—it’s harder to stand out in the inbox with a free shipping offer. In this email, Yoox trumpets a free returns offer, which is definitely different. I wonder if we’ll see more free returns offers this holiday season, when free shipping offers will become even more ubiquitous.
You might also notice that this email suffers from an image border issue that is creating space between the three images that make up the body of this email. This is not an uncommon error; it’s well represented in the 2010 Oopsy Hall of Fame.
Sephora, 6/29 — Hot Now, Volume 5
Sephora continues to do a great job of weaving social calls-to-actions into their emails. In this email, Sephora connects an anti-acne product with a discussion about how being acne-free changes your life.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Ann Taylor, 6/29 — Start The Fireworks Early! 40% Off EVERYTHING Starts Now
Norm Thompson, 6/29 — Red, White & WAHOO! 4th of July Savings START TODAY.
Macy’s, 6/29 — July 4th Sale: Extra 15% off + Free Shipping!
HP, 6/29 — HP Independence Sale - Get Free Shipping & Coupon Savings Now
Old Navy, 6/29 — Explosive Summer Sale, Starting at $5! Ends July 4th
Barnes & Noble, 6/29 — NEW: FREE Angry Birds Extras & More on NOOK Color
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked
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