Sony, 6/28 — VAIO Clearance Sale Save Up To $330 on Laptops Going Fast + More Offers
Conversions not what you expected? Look at the email, but don’t forget to also look at the landing page. In this email, Sony has a banner teasing two soon-to-be-released tablets. The banner doesn’t really show off the tablet in the back very well, but the call-to-action is clear.
Where it falls down is on the landing page (included below). First, there’s a large black space that for some visitors pushes all the details about the tablets below the fold. I’m sure that confused some visitors and increased abandonments. And second, if you click “Notify Me,” it asks you to type in your email address. This should be auto-filled for subscribers—or better yet, just skip ahead to the notification confirmation page. Treat your subscribers like you know them already. Don’t make them jump through unnecessary hoops.
Gap, 6/28 — Happy 4th! Up to 70% Off + FREE Shipping Every Day
The “Happy 4th” in the subject line seems a little premature. Normally you don’t see that until the day of or the day before a holiday.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Newegg, 6/28 — INDEPENDENCE DAY SALE! 100+ of Our BEST Deals of the Summer Inside--
L.L. Bean, 6/28 — Red, White and NEW--the Perfect Summer Shirt + Free Shipping
Blair, 6/28 — Ooh and ahh over this free shipping spectacular
J. Jill, 6/28 — 25% off sale & free shipping! Get ready for that weekend getaway.
Bed Bath & Beyond, 6/28 — Smarter than your average barista.
Cooking.com, 6/28 — Back by Popular Demand! Get a $75 Gift Certificate with Purchase!
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