Email activity and seasonal trends during the past week:
The Retail Email Index: The top online retailers sent each of their subscribers 3.1 promotional emails on average during the week ending June 17, 2011. That’s up 2% week-over-week, down 4% from where it was four weeks ago, and up 6% year-over-year. That was the smallest year-over-year increase since last July.
The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: With Father’s Day messaging wrapping up today and tomorrow, 4th of July messaging will be on the rise this week. Last week we got our first reference to back to school, which will build slowly and peak in mid August.
Selling Seasons on the Horizon:
Back to School (June-Sept.): 2010 Season Finale
Independence Day (July 4): 2010 Season Finale
Labor Day (Sept. 5): 2010 Season Finale
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