The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Target, 8/29 — Love your taste in furniture deals. Rugs, too.
Target has redesigned their emails, making changes throughout the design. At the top, Target has dropped their whitelisting request from their preheader and inverted the order of their logo and navigation bar, which is now composed of HTML text links instead of graphical text. Target has repeated shown a willingness to experiment with their logo placement (see Apr. 22 AM Inbox, Apr. 5 AM Inbox and Aug. 16, 2010 AM Inbox), so this isn’t a radical move for them. Throughout the body of the email, Target has injected much more white space and changed the color of their calls-to-action to blue from red. At bottom, Target bookends the body copy with a red social media bar that mirrors the red nav bar at the top of the email. Their footer, which has tended to be very long on occasion, is reorganized, with bold headers marking off the three sections of the footer. The casual, friendly tone of the “okay, here’s the fine print:” header is a nice touch that’s on brand for Target. They also continue the use blue text links that make it easy to locate the five calls-to-action in the footer, with the effect amplified by the back that they use keywords for the links instead of generic “click here” links. Retailers have been showing their footers a little more design love lately, which has been good to see since many footers are inhospitable tangles of gray text.
Here’s the new design (left) and the previous design from an Aug. 21 email:
Nordstrom, 8/29 — Introducing Free Shipping & Returns: No Minimum, Every Day!
Nordstrom is the latest retailer to move to an everyday free shipping offer. With more retailers like Macy’s and Target offering free shipping every day, that puts more pressure on other retailers to at least offer free shipping throughout the holiday season, which is also a growing trend thanks to retailers like Eddie Bauer and J&R. Free Shipping Day is becoming more laughable all the time.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Toys “R” Us, 8/29 — The 2011 Toy Guide for Differently-Abled Kids is Here and ONLY at Toys''R''Us!
Williams-Sonoma, 8/29 — 4 Hours Only: 10% off Premium Meats - Just in time for Labor Day grilling
Coldwater Creek, 8/29 — Great Labor Day Deals!
Sears, 8/29 — Get a new TV for football: up to 33% off Samsung TVs + more
NikeStore, 8/29 — College Fan Gear to Get You Set For the Season
NFLshop, 8/29 — Get Ready For The New York Giants Season - Customize Your Own Gear!
J. Crew, 8/29 — The need for tweed
Ann Taylor, 8/29 — Shop Our New Must-Have Skirts...
J. Jill, 8/29 — Introducing our new fall collection! Plus, take 20% off.
Neiman Marcus, 8/29 — VIP TRIP to the American Music Awards?
Blue Nile, 8/29 — Free Ring Engraving & Free Shipping Both Ways
ShopNBC, 8/29 — Lowest prices EVER...limited time
_____________________
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked
0 comments:
Post a Comment