Alibris, 9/28 — Let us tempt you with impossible to resist books, Friend
Alibris has redesigned their email template, making it considerably softer and more free-flowing. The most apparent change is the new S-curve design that draws the end down through the design much more effectively than the boxy tiers used before. The use of “freehand” arrows and text also soften up the design and make it more casual and approachable. Even the “Selling your books…” banner at the bottom of the email has been recast in this friendlier tone. Also, in the header, the search box is more prominent than before and the navigation bar has been changed to highlight that Alibris sells more than just books now.
Here’s the new design (left) and the previous design from a Sept. 21 email:
SUBJECTIVITY SCANNER: Select noteworthy subject lines
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1 comments:
This is a nice new design. As a designer myself I see that the bold solid colors draw your eye into more attention capturing areas. However, the old design was not bad either, just maybe the whole 3 column of just book covers was not getting the attention it needed.
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