Macy’s, 10/17 — With our thanks: extra 20% off + Free Shipping at $75!
One more sign that the holidays are upon us: Macy’s sends their annual letter from their president thanking subscribers for being loyal customers and listing innovations from earlier in the year—whether they are improvements to Macys.com, more shipping options, or new collections. It’s a tactic that’s clearly working for them because they’ve sent them since at least 2007. For last year’s, see Oct. 17, 2010 email; 2009, see Oct. 20, 2009 AM Inbox; 2008, see Nov. 13, 2008 AM Inbox; and 2007, see Oct. 24, 2007 AM Inbox.
TigerDirect, 10/17 — Early Black Friday SONY Core i3 Laptop Deal
TigerDirect is a big fan of using “Black Friday” outside of the holiday season to indicate that deals are rock bottom. But in this email, they say that they had actually planned to release this deal for their “Big Black Friday Sale at the end of November.” To me, this email seems like it’s part of the Black November trend that’s discussed in the 2011Retail Email Guide to the Holiday Season. It’s also an early sign that retailers may be pushing their Black November deals even earlier this year.
Toys “R” Us, 10/17 — Buy 2 Get the 3rd FREE ALL Video Games & Accessories! Plus, New Releases Oct. 18!
The early part of the holiday season is a favorite time to announce new shipping and payment options. In this email, Toys “R” Us is the first major retailer to tell their subscribers that they’re accepting Google Wallet.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
J. Crew, 10/17 — Cozy up: UP TO 30% OFF select sweaters for women, men and kids
Urban Outfitters, 10/17 — Get Cozy
Norm Thompson, 10/17 — 15% OFF EVERYTHING! New Fall/Winter Styles just in...
Lowe’s, 10/17 — THE WAIT IS OVER: MyLowe's Is Here & the Future Starts Now
Toys “R” Us, 10/17 — We’ve Got ‘Em First! Xia-Xia Hermet Crabs are Here! Collect them ALL!
Neiman Marcus, 10/17 — Tom Ford Beauty: Exclusive Launch
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