Alert: Retail email volume hits all-time high on Cyber Monday

After a record-breaking Black Friday and Thanksgiving Day (see the latest Week-End Trends post), retail email volume hit a new all-time high on Cyber Monday, with 87% of major retailers sending at least one promotional email to their subscribers, up from 77% last year.

This year’s Black Friday was briefly the busiest promotional email day of all time before Cyber Monday reclaimed the crown. Cyber Monday has now been the biggest retail email day of the year for five consecutive years.


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