OfficeMax, 11/28 — Last Chance to Shop Cyber Monday + New Deals Added
In addition to a record percentage of retailers sending email on Cyber Monday (see Alert: Retail email volume hits all-time high on Cyber Monday), about a third of retailer sent 2 or more emails to their subscribers, with many of those extra emails being “Final hours” and “Last chance” emails. This year on Black Friday and Cyber Monday, many more retailers injected more relevance into these reminder-type emails by promoting the fact that new deals or products had been added to their sale, as OfficeMax does in this email. For those subscribers that saw your first email, this messaging gives them a new reason to go to clickthrough to your site—perhaps even for the second time.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
HP, 11/27 — Cyber Monday Sale Starts Now!
dELiA*s, 11/27 — Cyber Monday Starts Now! FREE Shipping on EVERYTHING + Site Wide Sale!
SmartBargains, 11/27 — Cyber Monday Coupons START NOW + Free Shipping!
Linens ’n Things, 11/27 — Cyber Monday Deals Start Now + Free Shipping Sitewide
PC Connection, 11/27 — Get a Head Start on Cyber Monday Deals – Shop Us Now!
Staples, 11/27 — Cyber Monday deals are here early. Plus coupons and free shipping!
Macy’s, 11/27 — Cyber Monday starts early! Get Free Shipping at $75!
Harry & David, 11/27 — Cyber Monday Sale - our best deals of the season. You're invited to shop early!
Office Depot, 11/27 — We Decided Not To Wait For Cyber Monday...Neither Should You! View This Week's Store Ad.
Norm Thompson, 11/27 — Email Exclusive | Get Cyber Monday's 25% DISCOUNT TODAY!
GameStop, 11/27 — Cyber Monday Deals for everyone on your list!
Kmart, 11/27 — Cyber Monday: Savings on electronics, entertainment, toys and more
Toys “R” Us, 11/27 — Our Biggest Cyber Monday EVER starts TONIGHT 6pm! Thousands of Toys up to 70% OFF!
Barnes & Noble, 11/28 — Cyber Monday Savings Are Here, Plan Your Lunch Break Accordingly!
The Company Store, 11/28 — Cyber Monday Is Here | 20% Off + Free Shipping!
J&R, 11/28 — Cyber Monday. . . The Season's Best Online Deals!
Dell, 11/28 — Cyber Monday. Dell.com. Enough said.
Kohl’s, 11/28 — It's Cyber Monday! Take an Extra 20% Off Everything Online
Newegg, 11/28 — 24-HOUR CYBER MONDAY DEALS: Our ultimate holiday sale continues!
Omaha Steaks, 11/28 — Cyber Monday Sale - see what's FREE...
Disney, 11/28 — Cyber Monday Savings! Free Shipping PLUS Up to 25% Off
JCPenney, 11/28 — CYBER MONDAY: Up To 75% Off!
NFLshop, 11/28 — Cyber Monday Sale - Today Only, Take 20% Off Your New York Giants Gear!
Lane Bryant, 11/28 — Cyber Monday Only – 50% Off Online + Free Shipping
Dell, 11/28 — New Cyber Monday Bonus Coupons!
HSN, 11/28 — CYBER MONDAY DEALS + FREE SHIPPING OFFER (one day only!)
The Children’s Place, 11/28 — 30% Off Everything + Free Shipping - Cyber Monday!
Staples, 11/28 — Cyber Monday ends today. Plus free shipping on all orders!
Costco, 11/28 — Cyber Monday Brings Amazing Items With Fantastic Savings - While Supplies Last!
Dick’s Sporting Goods, 11/28 — 25% Off a Single Item Plus Free Shipping!
Cooking.com, 11/28 — Cyber Monday Deal: Free Stow-A-Way Potlucker with Purchase
Backcountry, 11/28 — Cyber Monday Steals Up to 50% Off 17,000+ Items & Free 2-Day Shipping
Office Depot, 11/28 — 24 Hour Cyber Monday Sale On Technology & Furniture Starts Today 8AM EST | 5AM PST
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