Barnes & Noble, 12/29 — Did You Know? We Have Textbooks -- Up to 90% Off
After Christmas every year we see the return of back-to-school messaging that generally lasts through all of January, but stays at very low levels. Most of it focuses on textbooks, as in this Barnes & Noble email. The interesting twist in this email is that they tie holiday gift card redemptions to their back-to-school message. I’m not sure I’ve seen that approach used before.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Harry & David, 12/29 — New Year's savings. Free Delivery through this email only.
Lands’ End, 12/29 — Resolve to save up to 60% at the Winter's End Sale
J. Crew, 12/29 — What every guy needs for 2012. Plus, shop new arrivals, in stores & online.
Newegg, 12/29 — Making Way for 2012! YEAR-END CLEARANCE + 10% Off All iPads & iPods
1-800-Flowers.com, 12/29 — Free Shipping/No Service Charge - New Year's Weekend Exclusive!
Dell, 12/29 — Score big with our new MVP
Sam’s Club, 12/29 — Make Tyson® Wings Your Party's MVP
Office Depot, 12/29 — Feeling Taxed? Get Relief With Tax-Time Deals + New Tech Deals
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